Our favourite TV actors will sing for Kashmir Beats' first episode tonight

The episode will be featuring Faysal Qureshi, Xarnish Khan, Faryal Mehmood and Imran Abbas.

Updated 08 Jan, 2021

Kashmir Cooking Oil is all set to present our favorite stars in a new light. The new music platform, Kashmir Beats, will help actors express their passion for singing.

In an effort to uplift our spirits during these trying times, Kashmir Beats is bringing together superstars from TV to ring in the new year on a positive note.

To kick off season one, Kashmir Beats will have Faysal Quresi, Xarnish Khan, Faryal Mehmood and Imran Abbas bringing some soul-warming tunes to our screens tonight.

Check out the promo of the show here:

For the first time in Pakistan, Kashmir Beats is presenting as many as 16 of our favourite superstars on one musical platform.

The season will kick off with 13 brand new songs featuring celebs like Faysal Qureshi, Adnan Siddiqui, Hira Mani, Zara Noor Abbas, Asad Siddiqui, Imran Abbas, Ahsan Khan, Asma Abbas, Kinza Hasmi, Faryal Mehmood and many more.

Taking up a notch the trend of introducing new music platforms in the country, Kashmir Beats has taken on an unconventional route by providing actors with a platform where they can showcase their singing talent with fans from all around the world.

For the brand, this platform will give our favourite celebs a chance to sing professionally and share their music with the world, just like they do with their friends and family.

Speaking about the launch of such a platform, Director Marketing, Mian Shahzad Khalid, said, “During these challenging times, we have been confined to our homes and can’t possibly get together for music festivals/concerts like we once used to. And nothing brings us together like our love for music. Whether for a bonfire with friends or a family get-together, all it needs is one person to start humming, and within no time everyone joins in, so it becomes a collective activity. Kashmir Beats is reflective of this very sentiment; whether or not we are trained to sing, we all enjoy it just the same. We are really excited to bring this platform forward!”

Produced and directed by Haris Qadeer and music compositions and lyrics by Shani Haider, Kashmir Beats is all set to explore and experiment with artists’ talent and help them flaunt a new side of theirs in public.

Here's Faryal Mehmood and Faysal Qureshi performing their very first track for the episode:

Head over to Kashmir Cooking Oil’s Youtube account for weekly releases.

This content is a paid advertisement by Kashmir Cooking Oil and is not associated with or necessarily reflective of the views of Images or Dawn.com

Comments

D’Souza Jan 08, 2021 08:42pm

All of them are Punjabis. Not one single Kashmiri.

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NYS Jan 08, 2021 08:58pm

They are just cherry on cake no more Please utilize this energy somewhere else

Jamal Ahmed Jan 08, 2021 09:23pm

Kashmir but Punjabi people

Change Jan 08, 2021 09:58pm

@D’Souza It has to do nothing with kashmir. Kashmir cooking oil is sponsor

Gulshan Omar Jan 08, 2021 11:08pm

@D’Souza, Whatever May be, Punjabis or non-Punjabis, it’s matters little. It’s a good start. Atleast Pakistan after 74 years learned that violence is self-destructive and fails miserably. Non violence is the best way to achieve goal, albeit it takes long time.

Rfam Jan 09, 2021 12:13am

@D’Souza The show is sponsored by Kashmir Cooking Oil, hence the name. It has nothing to do with a performer’s ethnic identity. It may be a good idea to engage one’s brain before letting one’s fingers fly to the the keyboard. Just saying

RationalBabu Jan 09, 2021 12:24am

What has this to do with Kashmir?

NSG Jan 09, 2021 01:02am

Any Kashmiris singing?

Sanju Jan 09, 2021 01:36am

Kashmir doesnot belong to pakistan anyway. So doesnot matter whatever ra ra ra.

Laila Jan 09, 2021 03:50am

@D’Souza but plenty of those who claim part of complete Kashmir lineage.

Ibrahim S Jan 09, 2021 05:10am

@D’Souza I can’t agree more , they even not aware of the fact that Kashmiris speak Kashmiri language and not Punjabi, Urdu or Hindustani

Khalid iqbal Jan 09, 2021 05:18am

@D’Souza you are in a state of ethinic provincialism.

Observer Jan 09, 2021 06:42am

There is hardly any Kashmiri left in Azad Kashmir. The demography has been changed long time ago.

Patriot Jan 09, 2021 09:16am

@D’Souza Kashmir music is not that interesting. Instead they should promote tourism which can fuel economic growth

TR Jan 09, 2021 10:27am

Good luck to all the participants.

shaheen pirzada Jan 09, 2021 10:35am

Great. We have to appreciate the thought, effort , spirit and the soul of the concert and not to think about regional divisions. All are Pakistanis with immense love for Kashmir. Excellent job, thanks.

Kate Angel Dinara Jan 09, 2021 12:34pm

@D’Souza Anyone can sing song for anyone..

Sense Jan 10, 2021 07:03am

@D’Souza Just for the record, not ONE, not a single of these is punjabi and it doesn't and shouldn't matter either. And it's called Kashmir beats because it's sponsored by Kashmir Cooking Oil.