If you think skincare is only for women and by women, Aijaz Aslam is here to change the narrative.
Foraying into the realm of self-care, Aslam’s much-anticipated skincare brand is the culmination of his personal experiences, journey and a vision to provide natural and organic solutions for all.
"People always ask me what I eat, my lifestyle, how to delay the ageing process or stay fit," Aijaz said, speaking to Images about how the idea to begin his new venture came about and how his line is different from the rest.
"Previously, everyone used to rely on natural, organic items for their skin issues. My range too, has herbs, essential oil extracts and silver flakes which are very good for the skin, keeping it healthy naturally and helping regenerate skin cells," he revealed, adding that most of the products are anti-ageing.
One of the many products in his skincare line is the face mist, that Aslam is particularly excited about.
"It's pore-tightening with a little factor included for sunblock," the Cheekh actor said, saying that it will aid in making the skin better with its handy spray form perfect for providing instant freshness or plumpness.
While the hair mist doesn't have a strong hold, it is another product that will help rejuvenate the scalp, enhancing growth slowly and gradually.
"Since herbal products don't have any side effects, you can use as much as you want."
Likewise, the facial serums in Aijaz's line are richly formulated with essential oils.
However, his new venture isn't restricted to products for women only. The veteran actor spoke about his beard oils rather enthusiastically, expressing concern regarding male consumers and how they use products full of chemicals without understanding the damage they cause in the long run, often resulting in their hair going white.
"What we’ve made is from herbs so it’s effective for hair growth, can be used after shower and it’s not oil-based so pretty convenient," Aijaz said. "It has a natural unique fragrance and also provides a soothing effect, nourishing the skin beneath the beard."
The actor also revealed how the products are all in collaboration with Hemani and it took him around a year.
While The 'Silver Range' will comprise of real silver flakes and gold extracts, the 'Advance Self Care and Grooming Products' will include organic extracts, he concluded, revealing that he wishes to encourage people to consume local products.
"In the future, I'll be working on health and food supplements and a clothing line too," he said, adding that an alcohol-free hand sanitiser and moisturiser is also on his list.