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Bonanza Satrangi becomes the first e-store in Pakistan to introduce Augmented Reality

Bonanza Satrangi becomes the first e-store in Pakistan to introduce Augmented Reality

The new AR feature allows for a more user-friendly experience with some uniquely interactive shopping features.
Updated 19 Nov, 2020

In what looks like a brand new development for the e-commerce sector in Pakistan, Bonanza Satrangihas introduced Augmented Reality (AR) and a set of innovative features on their website.

The clothing brand made this shift to acquire better technical support, eliminate downtime and introduce some interactive shopping features that empower the customer.

One of the many innovative features the platform now offers is that customers can virtually try on products before placing orders.

Why Augmented Reality?

It's selfie time!
It's selfie time!

Augmented reality (AR) is an interactive experience that renders digital images or data onto real-life objects.

In the current times where the world is struggling to fight Covid-19, trying on makeup before making a purchase is not advisable. This is why Bonanza Satrangi has stepped forward and introduced AR technology for its customers in Pakistan.

The new feature allows customers to upload their photo and try on cosmetic items with the help of a camera.

This not only allows for a hassle-free, upscale shopping experience but also ensures customers make better buying decisions while staying safe at home.

What's more is that the looks created can be shared with your friends and family!

The shoppable lookbook makes shopping all the more convenient

The website allows customers to view each outfit from the brand's latest uploaded catalogue in complete 360 view.

Interested shoppers can directly add the pieces they want to buy to their cart, and checkout.


This content is a paid advertisement by Bonanza Satrangi and is not associated with or necessarily reflective of the views of Images or Dawn.com.

Comments

Hira Nov 20, 2020 02:39pm
I couldn't find new feature on the website link mentioned....
Recommend (0)
Rameay Nov 20, 2020 02:51pm
Welldone Bonanza. It is, however, gender discrimination when you discontinued Mens' stuff.
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Zulfiqar Nov 20, 2020 11:50pm
@Rameay the best white shirt I ever bought was a bonanza from Saddar market in 1993.
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Abdul Mateen Nov 21, 2020 12:57am
@Rameay Dude Its A Women's Clothing Brand If You Want Something For Yourself Go Buy From A Men's Clothing Store
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