In what looks like a brand new development for the e-commerce sector in Pakistan, Bonanza Satrangihas introduced Augmented Reality (AR) and a set of innovative features on their website.
The clothing brand made this shift to acquire better technical support, eliminate downtime and introduce some interactive shopping features that empower the customer.
One of the many innovative features the platform now offers is that customers can virtually try on products before placing orders.
Why Augmented Reality?
Augmented reality (AR) is an interactive experience that renders digital images or data onto real-life objects.
In the current times where the world is struggling to fight Covid-19, trying on makeup before making a purchase is not advisable. This is why Bonanza Satrangi has stepped forward and introduced AR technology for its customers in Pakistan.
The new feature allows customers to upload their photo and try on cosmetic items with the help of a camera.
This not only allows for a hassle-free, upscale shopping experience but also ensures customers make better buying decisions while staying safe at home.
What's more is that the looks created can be shared with your friends and family!
The shoppable lookbook makes shopping all the more convenient
The website allows customers to view each outfit from the brand's latest uploaded catalogue in complete 360 view.
Interested shoppers can directly add the pieces they want to buy to their cart, and checkout.
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