Images

Amna Ilyas wants Pakistani stars to stop promoting fairness creams

Amna Ilyas wants Pakistani stars to stop promoting fairness creams

The Baaji actor took to school those who "promote fairness creams for the sake of money and greed."
07 Oct, 2020

Obsession with milky tones and feeding off the 'gora' complex has been a prevalent issue in the subcontinent for as long as one can remember.

While dark girls are kept under constant scrutiny for not being beautiful enough according to societal standards, actor Amna Ilyas is done feeding into this narrative; holding fellow celebrities accountable for not using their said platforms responsibly.

"My fellow colleagues in the industry, time for promoting fairness creams for the sake of money and greed has long passed," she schooled, careful to not take names.

"Our influence as public figures is meant to make others feel beautiful, not less beautiful. Shame on everyone who still subscribes to this way of thinking! #endcolourism

A photo posted by Instagram (@instagram) on

Previously, the Ready Steady No actor took to Instagram to share a message of self-confidence, determined that her skin colour would not be the reason she would hold back from her ambitions.

"My dark skin won’t be the reason I fall. No matter the shackles of colonisation or the microaggressions, I’ll set my goals and achieve them all," Ilyas posted.

You go, girl.

Comments

huma zaman Oct 07, 2020 12:54pm
Amna you are beautiful and all the ladies out there. Love you all and be confident in your skin, you are beautiful the way you are. It’s the soul that needs to be whitened and and not the skin.
Recommend
AZAM AKBAR Oct 07, 2020 01:05pm
Ms. Amna Ilyas, Your statement is admirable.
Recommend
M. Emad Oct 07, 2020 01:36pm
Skin 'Fairness (Glowing)' creams are very popular in Pakistan.
Recommend
Ahsan Gul Oct 07, 2020 05:12pm
One must be proud and content of his skin color and facial contours. We must not follow Bollywood actors. Sincerely
Recommend
well-wisher Oct 07, 2020 07:17pm
Promotors of fair skin, please know that nature is beautiful be it any color otherwise life would not be beautiful.
Recommend
Joe Oct 07, 2020 07:29pm
I am with Amna. This need to be stopped
Recommend
Ibrahim S Oct 07, 2020 09:18pm
So it’s about time to discuss elephant in the room
Recommend
wasim Oct 07, 2020 10:04pm
Dark complexion is stunning
Recommend
Nice Oct 07, 2020 11:35pm
From hair color to skin color everybody has free choice.
Recommend
Anonymouseee Oct 08, 2020 04:18am
@M. Emad skin fairness crimes are a multi billion dollar in self obsessed India.
Recommend
Pakistani Oct 08, 2020 09:55am
So refreshing to hear this. People need to appreciate for who they are and how they look.
Recommend
KB Oct 08, 2020 09:59am
Well said Amna, but our media and celebrities have no direction no vision no objective. They are only good at producing pathetic m below standard morning shows and TV serials
Recommend
Jelly Oct 09, 2020 03:36pm
Kudos to Amna Ilyas for pointing the hypocrisy in the showbiz fraternity. Should also highlight objectification of women to sell products. That is also extremely problematic and demeaning for women.
Recommend