Amazon signs Amitabh Bachchan as new Alexa

Updated 16 Sep, 2020 11:59am

As Silicon Valley giants expand their reach into India's giant market, superstar Amitabh Bachchan is ready to lend his vocals in order to play Amazon's virtual assistant Alexa.

With Big B being a household name in a country of 1.3 billion; Amazon revealed that his "unique celebrity voice experience" feature will be available to purchase next year.

Taking to Twitter, the company announced the news to excited fans and followers.

"It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more," the firm shared.

"Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood," said Puneesh Kumar - the country leader for Alexa Amazon india. "This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice.”

The Sholay actor's earlier foray into vocal blogging began in 2010 with Bachchan Bol-Bachchan Speak which allowed fans to listen to pre-recorded messages by the star with the push of a button.

Bachchan and his family including daughter-in-law Aishwarya and granddaughter Aaradhya recently recovered from Covid-19 after being hospitalised for the virus.

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