Cola Next recently launched their latest TVC starring Saba Qamar, and we can't help but adore how she drops an absolutely effortless performance.
Above everything else, we're glad a female protagonist finally became the face of a Cola brand. We don't see that happening everyday now, do we?
Let's discuss more of what we like about this campaign:
The ad portrays Saba Qamar exactly like she is
..strong and absolutely unapologetic!
If there's one actor who doesn't shy away from being their real, honest self on camera, it's Saba Qamar.
The lady minces no words when it comes to calling out problematic behaviour in reel and real life - and her awesome YouTube content.
Nobody 'levels up' better than Saba Qamar
From playing the roles of a small town girl to becoming the face of the country's most glamourous ad films, Saba has seen it all, done it all and we'd say, achieved it all.
We can't think of another name from the industry who would've matched her style and performance for this storyline.
The woman sure adds the right spark to Cola Next's latest campaign that urges us to brace up and get to the #NextLevel.
The ad makes some careful, bold and super solid choices to create different looks
She's riding bikes, fighting the bad guys, walking a ramp, busting her favourite moves, and gracefully carrying some stunning red and white outfits that add just the right flavour to her performance.
The storyline reminds us that Pakistani women are strong, beautiful and super capable
Even the most empowered women sometimes need a reminder of their own capabilities and prowess.
We find it refreshing that this TVC puts a woman in the lead to celebrate her true potential; Saba Qamar is seen effortlessly flipping roles as an actress, fashion icon, stunt performer and fighter.
About Cola Next's latest campaign
Picking up the idea of empowering women all over, Cola Next steps in with this feel-good TVC to remind us that not all cola brands have to choose the traditional route of storytelling.
We feel the campaign chooses the right people, places and time to tell the audience to level up, and do their best to leave behind all fears and apprehensions.
Watch full TVC here:
Digital and PR agency for Cola Next: Kreative Sparks
This content is produced in paid partnership with Cola Next and is not associated with or necessarily reflective of the views of Images or Dawn.com.