Anoushey Ashraf and Nomi Ansari are distributing 1000 ration bags to daily wage earners

Anoushey Ashraf and Nomi Ansari are distributing 1000 ration bags to daily wage earners

With Sindh in lockdown to curb the growth of Covid-19, the two are helping those who cannot afford to work from home.
Updated 24 Mar, 2020

With Covid-19's terrifying growth in Pakistan and especially it's boom in Sindh, the population has gone in lockdown.

Sindh Chief Minister Murad Ali Shah on Sunday announced that a lockdown will be imposed throughout the province starting midnight for the next 15 days in order to control the spread of coronavirus.

While this is one of the most effective ways to curb the rising numbers of the virus, many wondered that in a country like Pakistan, what would happen to daily wage workers and their income should a lockdown happen?

While many privileged folks use this to counter the lockdown theory - and then choose to be out gallivanting despite having a symptom or two (we see you traveling socialites) - we can't deny that this is an issue that needs to be taken care of, along with isolation which is the best possible way to flatten the curve.

Anoushey Ashraf and Nomi Ansari are an example of what can be done. The two decided to restore our faith in humanity with their small time project to help out daily wage earners by distributing ration bags that can last a family for some time.

A photo posted by Instagram (@instagram) on

Speaking to Images, designer Nomi Ansari revealed, "Anoushey annd I were sitting in my office and we were just discussing how to help out people if the lockdown happens and we came up with the idea of making ration bags. It was actually Anoushey's idea."

"It was almost a week ago," said Anoushey. "We started this drive because we wanted to help daily wage earners before the lockdown happens."

Nomi revealed that they themselves "started off with 40-50 bags, each bag costing us Rs 2160."

"We needed more bags and when we put up statuses on Facebook, people very generously came onboard. They were being very helpful and donated however they could, be it cash or food."

He shared the happy news, "It started out with 40 bags and has now reached 1000. We're distributing with the help of ACF and Robin Hood Army."

Anoushey added, "We've delivered 700 bags already and we capped at around 1000 although the donations are still coming in so let's see."

"We've gotten them to Shireen Jinnah Colony, Ibrahim Hyderi, the village close to ACF. Sponsors have come onboard [like] Unilever has sent us a lot of stuff, EBM sent biscuits and tea-packs while Chase store offered us discounts on supplies for the ration bags."

She added, "We're very thankful and grateful that people are contributing any way they can. We're only taking donations from people we know or through people we know, because right now if we open it to the public, it will be too much to handle for us. "

Nomi also let us know, without naming names, that many from the film and TV industry and even some from the music industry "really came forward, while many were anonymous donors."

"We're doing it for the love of our country," added Nomi. "I think it's about time that we unite and help each other and our nation."

To know that there are people using their privilege and resources for the better during a time where it's needed most is comforting to know and we hope many more will follow suit instead of complaining and finding issues in every solution.


T. M. Reddy Mar 24, 2020 01:54pm
Salute to the Pakistanis. With both hands.
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Cris Dan Mar 24, 2020 02:55pm
This is the spirit. Bravo.
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Waheed UK Mar 24, 2020 03:20pm
If we had this sort of mind set and concerns for the down trodden, this virus may not have happened. Do appreciate people taking the cue of the time and trying to make a difference. Well done for the initiative!
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Sana Mar 24, 2020 07:24pm
That's the spirit.
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Laila Mar 24, 2020 08:32pm
This is so good to read. This is what people need to do, those that can and afford to. Not just in times of corona but also generally because poverty is real and so is inflation on food and basic consumption goods. Well done.!
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ambreen Mar 25, 2020 07:23am
Proud of you!
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