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Nida Yasir's idea of social distancing is a morning show makeup competition

Nida Yasir's idea of social distancing is a morning show makeup competition

Makeup artists are coughing, models are two inches away in a cramped studio but Good Morning Pakistan must go on.
Updated 24 Jul, 2020

Nida Yasir's morning show has often made headlines, and more often than not, it is the host's ability to generate content that leaves the audience in a certain bewilderment they cannot exactly fathom.

At a time where social distancing is stressed upon and strict measures are being taken by authorities due to coronavirus fears, Yasir's show hosts a makeup competition.

Aired on 16 March, the episode begins by acknowledging that during the deadly ongoing pandemic, the government has told everyone to "stay far far away" from one another - yet, even "in this situation", they have managed to call beauticians "from all over the country to display their craft".

"Clap, we don't have an audience today," she orders her contestants, since large public gatherings are prohibited for the time being. Ironically, she seems to leave her own ignorance undetected.

"The challenge is very interesting," she continues; each artist has to prepare a perfect face while models chew gum. Accompanying Yasir is Kashif from Kashee's who too, chooses one of the models from the 10 Snow Whites that walk onto the sets of the show.

If there is one thing consistent in Good Morning Pakistan, it is that there is no subtlety in expressing the team's obsession with conventional beauty standards. Each girl is frail, delicate and obviously white.

The episode unfolds as the models and contestants come in close contact with one another.

Challenge two makes team members stuff food in the make-up artists faces while they work, and Yasir laughs it off when participant Shakeela from Khanewal refuses to eat anymore saying she's suffering from a cough.

"Khansi horai hai tou mask lagaein," (you can put on a mask if you're suffering from a cough) she casually grins.

Obviously, there is no set protocol, no prior medical screening, and amidst a terrible outbreak, no civic responsibility towards other citizens.

Maybe Nida Yasir thinks it's okay to expose thousands to a deadly virus since at least one winner is getting an Imtiaz Supermarket cheque and some Kashee's makeup. Seems like a good trade, right?

It's about time the content of a show that airs on national television, is moved away from personal Euro-shopping hauls and rhetoric surrounding whitening creams. Wishing this quarantine becomes a reflection for better content, moral responsibility and some courtesy for fellow human beings.

Comments

Ahsan Gul Mar 18, 2020 03:03pm
Yes, the morning show with Nida must go on AS Nida needs money and false fame. Who cares about coughing make up girls?
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M. Saeed Mar 18, 2020 03:05pm
Everybody in the city of 25 million people is thinking, there are only a handful of coronavirus cases in the city and they are millions of feet away from the virus yet.
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Raza Mar 18, 2020 05:49pm
This is our bane that the so called educated need to be taught ethics, and then they will cry out that media is being curbed.
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Khan Mar 18, 2020 06:10pm
Third class morning show!
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Mahmood Ahmad Mar 18, 2020 07:04pm
Maybe she or people don’t understand the meaning of “social distances”
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mariam Mar 18, 2020 07:29pm
they just want rating
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Desi Mar 18, 2020 07:42pm
Hypocrisy at its finest.
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Ahmed Bilal Mar 18, 2020 08:06pm
@Khan all morning shows r stupidity par excellence
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VIQUAR SYED Mar 18, 2020 08:17pm
Nida Yasir please don't use Botox on face, it will become horrible.
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JHN Mar 18, 2020 09:09pm
Its better for her to restart Nadaaniyan , that was much better then her morning show.
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Adeel Mar 18, 2020 09:18pm
What a piece of writing. Great !!!
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zaino Mar 18, 2020 09:39pm
These gatherings should also be prohibited as others are banned. As these types of ladies do exist in our society. This morning show will surely be banned.
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PW Mar 18, 2020 09:54pm
Is she out of her mind, amid the crisis around the world she is doing this competition. Shame on her and the station. Take this virus seriously or else we will see whatever happened in Italy and perhaps worse than it.
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Rosheen Rahim Mar 18, 2020 10:40pm
This woman is crazy. Why would you allow something like this to air? This is ridiculous and absurd and they should be banned
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Mehkan Mar 19, 2020 01:37am
This goes to show the mind and IQ of Pakistani media individuals who are so irresponsible and hardly understand their reach and impact.
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J Mar 19, 2020 03:46am
The vision of the producer and the host can only go so much unfortunately! This is the best they can think of and not beyond.
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Amer Mar 19, 2020 04:28am
Rating is the game.
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Maliha Mar 19, 2020 05:33am
Ignorant people should not be hosting shows and misleading people.. shows that she knows nothing about what’s happening in either Pakistan or the rest of the world...making light of something that’s so serious while being in an influential position is criminal...
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N abidai Mar 19, 2020 06:45am
Why does she not stop doing this awful show ,greed for money !
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RIZ Mar 19, 2020 07:49am
Who watches this show. TV channel should utilize this time slot for something better.
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FAZ Mar 19, 2020 09:14am
In a nation where people use their authority to break away from quarantine zones, where religious fever runs high when people "gather" for a sermon in such crisis situation, what else should we expect from a person selling her show amongst rating mongers?
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Queen Mar 19, 2020 09:14am
High time such ignorant celebrities are stopped from spreading their ignorance among masses.
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Laila Mar 19, 2020 11:50am
This is getting ridiculous. Where are all the knowledgeable, smart, female celebrities? Stop coverting these ditsy celebrities. They are doing more damage than good.
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Bilal Mar 19, 2020 04:16pm
You’re writing staff is doing a great job! Just everything about the stories and the writing these days is great. Keep up the great work...
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Hammy k Mar 20, 2020 01:09am
What can you expect from an illiterate, wannabe, and pretentious woman anyway? I hope she reads this and translates these comments to know where she stands. Awful host sans personality, maybe suits ARY!
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Laila Mar 20, 2020 05:47am
@N abidai most of not all. Of our talkshows are hosted by actors and actresses with zero experience in running a talkshow, journalism and how to interview guests. Instead we have semi literate cringeworthy wannabes using talkshows to jusdt be in the public eye and earn money. TV shows look more like celebrity gossip room or just a very censored and "safe" or "clean" show steering away from all controversial issues and in the rare off chance, an important social issue is included, it is sensationalised and misused for ratings. Nida Yasir is embarrassing to watch, she struggles to pronounce English words yet wants to speak it, behaves like a spoilt child, can't interview anyone to save her life, and the audience is average lower middle class females who are told when to clap. The distance between guest and host is like seperate rooms. Hosts screaming. This is not what talkshows are suppose to be about. Shaista Lodhi, Sanam Baloch, are all the same concept. They are out of their depth.
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Dr.Sadaf Mar 20, 2020 05:49pm
These morning shows are actually showcasing the intellect level of our nation .
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Sab Se Pehle Pakistan Mar 20, 2020 10:27pm
Ignorance at its peak. These morning shows should have been banned long time ago.
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Alih Mar 27, 2020 07:14am
I always think what has gone with us? Why we need to see these so called shows early in the morning or at all? As a nation don’t we have something better to do?
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