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Did you know no one gets paid to perform at the Super Bowl?

Did you know no one gets paid to perform at the Super Bowl?

Word spread about Jennifer Lopez and Shakira getting paid zero for their performance so we did a little digging.
Updated 06 Feb, 2020

Shakira and Jennifer Lopez went all out for their performance at the Super Bowl and it showed.

The little over 14 minute jaw-dropping show blew everyone away as the two icons brought Latina star power to Sunday’s Super Bowl halftime show, delivering a medley of their pop hits and flawless choreography on one of the world’s glitziest stages.

But then a question started making the rounds on the internet; how much did they earn from it? And the answer seemed appalling... $0.

It does sound shocking that the grand performance resulted in nil for the two stars but then we did a little digging and found out why that is so.

Turns out, no one gets paid for the Super Bowl halftime performance.

From Lady Gaga to Maroon 5, no artist has ever earned from the show, which does sound odd considering millions across America are glued to the screen watching it. So why do artists take on this gig?

Forbes reported that America's National Football League (NFL) doesn't pay any of their performers for their shows; instead, the league pays for the performance itself, covering production-cost and giving free rein to the artists to spend on their show however they'd like. From the dancers to the set to the wardrobe, it's all on them.

Considering it all, it makes us wonder as to why musicians happily volunteer to perform the show. Despite no earnings, the artists are actually performing at one of USA's biggest events of the year, with their own vision being taken care of by the NFL itself. Next time someone asks you to work for 'exposure', make sure you give them this example. This is how exposure works people!

For both Shakira and JLo, the performance was lucrative in many ways. The two gained at least two million followers within 12 hours of the show, with their names spiking on Google search. Searches for their tracks also spiked by an average of 2200%.

Comments

Tansah Feb 06, 2020 03:41pm
The exposure arguably has a significant monetary value. For example, companies pay for advertisements slots.
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Babu Feb 06, 2020 04:47pm
But it was one of the Best performance in almost a Decade. Love you Girls. J LO has been my favorite, at 50 she is Awesome!!!
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AllahJi Feb 06, 2020 05:39pm
Big deal. Just the exposure and publicity is worth Millions.
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Big John Feb 06, 2020 09:01pm
Tens of millions of dollars are spent by advertisers in Superbowl promotions. A hundred million easily.
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Jonathan Menezes Feb 07, 2020 08:08pm
US taxpayers will foot a $3.4 million bill for sending President Donald Trump and his family to Florida, where he hosted a ticketed Super Bowl Party for guests at his private golf club on Sun whole show with it. Trump put in a 60 second re-election ad & his opponents Michael Bloomberg did the same. Only difference Trump himself did not pay his re-election campaign it. Michael Bloomberg who is one of the richest men in NY himself paid for the ad. The rich & corporations donate heavily to Trump he gave them a huge tax cut & they make millions but through loop holes pay ZERO corporate tax. Trump hosted a party at US taxpayers will foot a $3.4 million bill for sending President Donald Trump and his family to Florida, where he hosted a tSuper Bowl Party for guests at his private golf club . This is America where people are suffering the. huge medical bills & sky rocketed prices for houses & rentals. This is Trumps agenda make the rich richer & ignore the rest of America ?
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Glen DAbreo SD Feb 07, 2020 08:15pm
The artist performing free because it’s the biggest Viewed show in America & and around the world Also the artist who perform know that the number of people watching them will increase their popularity ad for a 30 second ad it’s $5 million and Trump advertised for 60 seconds for his re-election bid as his reelection campaign covered the cost also his opponent Michael Bloomberg did the same but paid for his ad by himself as he is one of the richest man in New YorkThey make sure that the number of ads are jampacked in the show so the cable station airing the Super Bowl will make maximum amount of revenue in tax
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P Nag Feb 09, 2020 07:56am
It was a show to remember. The production quality was extraordinary.
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