And it's happening again.

Clothing line Pink Tree Company shared their photo shoot for latest collection 'Empress of Karachi' with photographer Jaffer Hasan which according to them is an ode to Empress Market.

A photo posted by Instagram (@instagram) on

According to the brand, the "Empress of Karachi makes a guest appearance" in the fashion story shoot. Unfortunately for them, the shoot wasn't perceived as such, with many taking to Twitter to call out the brand for a shoot that looks more elitist than anything else.

They want answers

And are getting them


Jaffer Hasan's captions were also called out

Reacting like

Can stick to the theme this way