Images

This campaign reversed gender roles for a TVC. Here's how the internet is reacting

This campaign reversed gender roles for a TVC. Here's how the internet is reacting

The idea plainly states 'trust tou must hai', but is the internet ready to accept the message? We try to figure.
Updated 20 Feb, 2020

Shoop Noodles recently came up with a campaign that's telling us 'trust tou must hai', and we feel online reactions are showing us exactly why we need more campaigns like this in the future.

The campaign, in essence, relights the idea that nothing is impossible if we only stop gendering situations, roles and everything that comes in the way.

In the TVC, the protagonist is seen changing a tyre when the female actor steps in with a bowl of freshly prepped instant noodles; this is where the story aims to reverse gender roles.

We feel the concept ably switches stereotypical roles in the situation filmed.

Have a look:

Here's how the internet is reacting

Though we aren't too surprised at the kind of comments that are pouring in, we're discussing few that caught our eye.

Some resorted to attacking feminism

Some blamed the man...

Some relighted biwi roles

There you go! The woman's attire becomes a hot topic

Oh hello sexism...

We're glad some people out there realised all this as well

Here's how we feel

Sitting at the beginning of a brand new decade, we're compelled to think how so many women around us are successfully reclaiming heavily gendered roles and public spaces all around but are still subjected to such hate and prejudice online.

Women in our part of the world have been actively taking up newer roles that were once entirely male dominated; if women today are engineers, astronauts, computer technicians, why is it that something as trivial as fixing a puncture is considered such a huge deal on Pakistani streets?

And that's not all.

Taking this campaign as an example, we also see men getting trolled online for choosing roles or chores that are essentially considered a 'woman's job'.

Here's us giving two thumbs up to Shoop Noodles for highlighting these conversations which have become the very reason we need more brands to play a role in despelling age-old gendered campaigns.

For more updates on the campaign, head over to Shoop Noodles' Facebook page.


This content is produced in paid partnership with Shoop Noodles and is not associated with or necessarily reflective of the views of Dawn.com or Images.

Comments

Chris Roberts Jan 18, 2020 08:27pm
You cannot stop change, it is inevitable. Campaigns like this highlight the fact that women are quite capable of taking the initiative and being proactive. The woman in this advert knew how to fix a tyre, and showed that she had confidence in herself. And why not? Sexist attitudes and behaviour need to be challenged and shown to be out of sync with reality.
Recommend (0)
And also Jan 19, 2020 02:17am
There was no role reversal. The woman fixed the puncture - yes. But did the man cook? No. So basically the women even as they take up responsibilities that men once had, need to the things they used to traditionally do.
Recommend (0)
Talha Jan 19, 2020 06:16pm
I work in the ad industry myself. Tying noodles with a concept such as reversed gender roles is bizzare to say the least!
Recommend (0)
Mariam Jan 20, 2020 05:40am
I love this add.it naturally portrays the biases we have and how the evolving society is changing those.if we start showing these in adds,it reinforces the message that girls can do beyond their stereotypical roles and there is nothing wrong with it.kudos to the advertising agency,and the thought leadership behind this.
Recommend (0)
Sehar Jan 20, 2020 12:38pm
Yes thank you shoop for showing the girl changing the tyre. My only reservation in that it was AFTER she made the food. And this is my concern with equality in our country. As a woman you are "allowed" to work or are expected to take on more heavy tasks while making sure the kitchen and house duties are met. Theek hai, gaari bhi chalao but ghar bhi. This TVC just shows how the girl managed a task generally done by men while also making food so to speak. I would have liked this ad even more had the guy made the soup while she changed the tyre :) If one is picking a certain load, the other should pick the rest :)
Recommend (0)
Ayaan Mirza Jan 22, 2020 10:13pm
I love this ad and the positive msg it give that society no longer has to be imprisoned by social norms and expectations which have been set upon us just due to our gender
Recommend (0)