Model Zara Abid defends latest photoshoot depicting blackface

Model Zara Abid defends latest photoshoot depicting blackface

Either the actual issue wasn't understood or the narrative is being changed on purpose. Either way, we have a problem
27 Jul, 2019

Nabila's latest photoshoot disappointed many when it took Zara Abid and darkened her skin tone.

The shoot, part of an editorial for Hello Mag, was a prime example of cultural misappropriation and blackface as the model is not as dark as she has been made up to look for these pictures.

Also read: It's 2019 and Pakistan's fashion industry still thinks it's okay to use blackface

Both Zara Abid and stylist behind the shoot Tabesh Khoja have taken to Instagram to defend the editorial and attempted to call out the 'colourism' that according to them, came with the criticism, only to have missed the point completely.

"I am a proud dark-skinned model," says Zara Abid in her post. "I am the first-hand victim of discrimination and colourism that exists within our society."

"Yes, the shoot enhanced my colour because I would like to empower my darker-skinned population as there is a lack of representation amongst our dark-skinned girls... On multiple occasions, I have been made 2 - 3 tones lighter so why not darker?"

While Zara Abid aims to highlight colourism and makes a call to stop shaming darker skin tones, she seems to not understand why that criticism erupted in the first place.

For Zara to open up about her turmoils as a model with darker skin is commendable but for someone to talk about being shunned from the industry on the basis of her looks to take part in a photoshoot that should've hired a person that is much darker is too ironic. If you know the hardships that are faced by those with darker skin then maybe don't take away a job meant for them?

Also, we do not condone a model having her skin lightened either so we fail to see that as an argument.

Tabesh Khoja makes similar points but many of his criticisms against the criticism are making us realise that once again, they missed the point.

We want to see our dark-skinned beauties take over the industry and get the representation they deserve. But when a model is painted to be darker than she is, that is not representation. As Tabesh himself said, "We often overlook our very own diverse skin tones."

As someone with the power to bring people into the industry, Tabesh fails to recognise his own position in the field and to say, "It's hard to find girls with diverse skin tones who are willing to model due to succumbing to societal norms," is not only ridding yourself of the responsibility but is admittance of darkening up the existing model.

The fact that this narrative is being shifted to say people are opposing the shoot because they aren't accepting a woman with dark skin is surprising. The opposition comes from a woman being portrayed as darker than she is when there are women with said skin tone who are never given a chance because "Dark girls don't sell."


Khalid iqbal Jul 27, 2019 04:00pm
Majority of Pakistanis are people with colored skin , some a little lighter and some a little darker , and while the movie industry tries to make every one look 2 to 3 shades lighter , why not let the models , movie stars and people in fashion industry , look their natural skin tones, that would raise an awareness in the country , that darker tones are just as good , and color tones should not be the deciding factor , when it comes to beauty.
Uzay Yazdani Jul 27, 2019 04:02pm
Models must do as they are told.
Taimoor Jul 27, 2019 07:21pm
The make up artist painted Zara Abid 6 shades darker because she is “light toned” not dark as she alleges. The make up artist also gave her Afro hair which is in poor taste. Best thing would have been if the brand chose naturally beautiful, dark complexion Pakistani model that represent majority population in country, than choose injected lighter skin models and paint her 6 shades darker. Be a role model and inspire others to embrace their skin tone not other way around.
shah Jul 27, 2019 11:38pm
Beauty is beauty whether the skin is dark or light and no color can replace natural skin beauty. Full marks to dark skinned beauties.
A.K Jul 28, 2019 03:00am
Instead of " depicted model" a real dark skinned model could have been chosen for the shoot!
Sara Jul 28, 2019 03:35am
Pakistani and Indians are colour obsessed.