National Foods Pakistan made a big reveal in an event hosted by Anoushey Ashraf in Karachi recently.
The food brand has launched a first-of-its-kind portal, Made Easy, which will bring a ton of fusion recipes to your smartphones.
With the cooking-at-home culture gradually faltering, Made Easy aims to reintroduce kitchen confidence with some easy and fun recipes, while combining ease and innovation.
The online portal features plenty of easy-to-cook recipes by Aisha Abrar and Hussain Tariq.
It also showcases quirky concoctions like pakora hot dog, Kashmiri brûlée and more, which will invite users to pull their cooking game up a notch.
According to National Foods, the portal will help simplify the cooking process and redefine culinary experiences one recipe at a time.
Here are some highlights from the event:
Anoushey Ashraf shines like a star
No one can add life to an event like Anoushey. We repeat: no one. Her contagious smile and energetic persona kept the crowd amped up the entire evening.
The big reveal of Made Easy
The curtain was tantalisingly drawn to reveal the venture, putting our curiosity to rest. Made Easy appears to be a visual and epicurean treat alike.
The portal was inaugurated by Mr Abrar Hasan, CEO of National Foods Limited.
The beautiful décor
The National Foods head office looked so simply breathtaking it made us wish for some mellow music!
For an event dedicated entirely to food and cooking, this was certainly an apt end to it.
This content is produced in paid partnership with National Foods Pakistan and is not associated with or necessarily reflective of the views of Images and Dawn.com and its editorial staff.