Images

These celebs went on a social media cleanse and here's what happened

These celebs went on a social media cleanse and here's what happened

Innovative Biscuits is urging people to reconnect with their physical environment as part of its iDisconnect campaign.
Updated 06 Dec, 2018

In an increasingly cluttered landscape of communication, Innovative Biscuits has come up with a campaign asking people to unplug themselves from the internet.

With help from some of our favourite celebs, the brand is testing out how good it is an idea to free people from all digital drama with a quick challenge.

What's the challenge?

Named ‘iDisconnect’, the campaign is urging people to take a break and truly disconnect from the chaos of their digital lives.

Taking cue from one of Innovative Biscuits’ most celebrated products, Innovative Digestive, the idea behind this campaign intends to connect us back to our physical environment.

What's happening?

Celebs like Ahmed Ali Butt, Ahsan Khan, Ushna Shah, Hina Altaf, Sophiya Anjam and Munib Nawaz were invited to take up the iDisconnect Challenge and spend a day together to truly disconnect from technology and their busy lives.

Each of them were asked to surrender their phones and take part in various physical activities that included rounds of dumb charades, horse riding, tug of war etc.

Here's a look at it all:

Here's a look at all the activities the celebs took part in:

Ahmed Ali Butt, Munib Nawaz and their families faced off in a battle of human foosball and tug of war.

Ushna Shah and Ahsan Khan rode horses and ATVs in lush green fields

Sophiya Anjum and Hina Altaf experienced some fishing and boating!

Each of these celebs spent the evening reconnecting to the old trend of physical conversations and activities, and shared how they felt at the end of it all.

Here's what they said:

1. Ahsan Khan says it was great leaving behind regular work routines and hang out with colleagues!

2. Sophiya Anjum urged everyone to try disconnecting from their digital lives to experience physical conversations like her!

3. Ushna Shah feels she totally needed some time off constant digital communication!

4. Hina Altaf believes everyone should at least take one day out of their busy digital routines to see what it means to truly connect back to nature.

5. Munib Nawaz feels everyone should know how to be happy without their phones!

6. Ahmed Ali Butt says everyone should disconnect from their digital lives every once in a while and celebrate some time off with their family and friends.

Do you think you can survive a day without technology? We're taking up the Innovative iDisconnect challenge to find out!


This content is produced in paid partnership with Innovative Biscuits and is not associated with or necessarily reflective of the views of Images or Dawn.com.

Comments

Muzammal Ali Dec 05, 2018 02:07pm
I do have one day off in a week where I don't use at all any device. This rule has made me life so subtle in order to get relaxed and serene, which is not possible at all with eyes on screens.
Recommend (0)
Karachi Dec 05, 2018 02:57pm
@Muzammal Ali Yet you went to a screen to read this and reply, funny
Recommend (0)
helping hands Dec 05, 2018 05:22pm
@Karachi At least Muzammal read it! You didn't even read it right. He says he does this just one day in a week.
Recommend (0)
Expat (usa) Dec 05, 2018 06:17pm
' Sophiya '- used to be ' Sofia', individuality is going a little bit far breaking all conventions!
Recommend (0)
Snehreet Dec 05, 2018 07:32pm
At last ,someone has taken a step in the positive direction. Everyone should realise that they can find freedom,happiness and mental satisfaction when they are unplugged from their devices. Technology should be used to the right extent lest its consequences can be disastrous. Their is a world beyond the Internet and this is a unique way to connect with that world.
Recommend (0)
Gamal Dec 05, 2018 07:58pm
Funny how these celebs also endorse and help sell the devices they are proposing to disconnect from. Reason for the hypocrisy? They are being paid by Innovative Biscuits to endorse 'disconnecting' for a day.
Recommend (0)
Aisha Dec 05, 2018 10:09pm
Well I'm a student of computer engineering and addicted to technology. That's why it's impossible for me to spend a day without technology. I even can't stay away from my phone more than 5 minutes
Recommend (0)
Worthless Wealth. Dec 06, 2018 05:41am
Nature and Natural enviornment has always been there, we all invented and embraced artificiality in the name of Modernity, Advancement, Progressive and all that! Just few years more and you all will be far far away from all such artificiality!
Recommend (0)