Dawn Images

Knorr Noodles is aiming to bring positive change for a more literate Pakistan with a special collaboration with The Citizens Foundation.

Knorr and Unilever aim to support over 10,000 kids in TCF schools across the country by giving out donations for textbooks.

And everyone can join and support the cause!

For every share of the Knorr Boriyat Busters' video, Knorr will donate Rs100 towards children's education in Pakistan.

What's happening?

Knorr Noodles, through the show Knorr Boriyat Busters, intends to prep Pakistani kids to tackle challenges at individual and community levels. To ensure this effort remains effective, the show has crafted challenging gaming segments to make learning fun.

In a special episode this season with host Ahsan Khan and celebrity guest Ahad Raza Mir, the show invited students from TCF schools to witness all that happens at Knorr Noodles Boriyat Busters HQ!

The young and eager students took part in games, met their favourite celebs and won prizes at a night full of fun and music.

Here's a look at it all:

How can you help?

Realising that over 23 million Pakistani kids are out of school, Unilever and Knorr have pledged to donate Rs100 on every share the following video gets on social media.

With a rapidly increasing number of shares on The Citizens Foundation's official video post, the pledge is successfully growing strong with every passing minute.

Unilever has been a strong partner for TCF's cause for years, and Knorr Noodles has always been a brand that has taken a strong stand for Pakistani children.

With this initiative, Knorr Noodles is encouraging holistic development of students all across Pakistan irrespective of all socio-economic barriers, and we're supporting them!

To share the video on Facebook now, click here.

This content is a paid advertisement by Knorr and is not associated with or necessarily reflective of the views of Images and Dawn.com and its editorial staff.