Feroze Khan, Uzair Jaswal, Meekal Zulfiqar, Mira Sethi, Ahsan Khan, Iman Ali and others were present at the event
Feroze Khan, Uzair Jaswal, Meekal Zulfiqar, Mira Sethi, Ahsan Khan, Iman Ali and others were present at the event

Mountain Dew made a special announcement in an event held in Lahore yesterday. The brand is yet again bringing adventurous gaming challenges to Pakistan.

The championship will collaborate with the internationally leading gaming giant, ESL with prize money of Rs. 1 Million up for grabs.

Event highlights

A ton of celebs and dewds attended the launch event yesterday at the Royal Palms, Lahore.

Here's a quick look at what all happened at the red carpet:

1. Imran Abbas showed us his victory pose!

2. Uzair Jaswal followed suit!

3. Ahsan Khan and Meekal Zulfiqar struck some fun poses!

What is #DewGamersArena

Top gamers from Pakistan will compete against each other in CS:GO and Dota 2 for the title of best gaming team in the country.

The event marked the official launch of the competition, that will go on for the next three months to decide the ultimate champion teams for CS:GO and Dota.

The event unveiled a thrilling TVC announcing Mountain Dew Gamers Arena, followed by the trophy reveal for the competition.

Salman Butt, Marketing Director of PepsiCo, discussed the future of gaming in Pakistan and the potential it holds in the international arena. He further talked about the decision of Mountain Dew to provide a platform for passionate gaming enthusiasts to showcase their skills and represent Pakistan globally in the field.

Management of ESL was invited to discuss the competition mechanics and answer questions concerning the championship.

The event was concluded with an exciting performance by Call the band which raised the heartbeats of the crowd.

Here's a look at it:

Gaming has been restricted to gaming dens and small scale college/university competitions in Pakistan but Mountain Dew Gamers Arena attempts to change the format of gaming in the country.

Registrations for the competition are now open! For further details, keep an eye on Mountain Dew's official page.

This content is produced in paid partnership with Mountain Dew Pakistan and is not associated with or necessarily reflective of the views of Images and Dawn.com