Dawn Images

Every year Rooh Afza celebrates the special bonds between people with enthralling digital campaigns.

This year, the refreshing drink brand has introduced the #FriendshipDayWithRoohAfza campaign; a hashtag campaign that holds an exciting contest.

The campaign begins with a contest wherein followers tag their squad with the most unique of all names and tags they can come up with, and win a trip to Onederland (Lucky One Mall, Karachi) with friends.

Here's how people are participating in the contest:

To spice things up, the brand is also encouraging friends to play a Never-Have-I-Ever game where they share their secrets and sip Rooh Afza shots.

Watch the DVC here:

Head over to Rooh Afza's official page to find out more about the campaigns and participate.

This content is a paid advertisement by Rooh Afza and is not associated with or necessarily reflective of the views of Images and Dawn.com.