Mahira Khan, Reema Khan and Maya Ali were spotted at a glamorous afternoon soiree at The Deli in Karachi.
The place was gorgeously decked up with floral garlands and fragranced ornaments creating a true LUX experience.
The event invited media from all across the country to meet the uber-gorgeous LUX girls.
What the Lux girls wore
Mahira Khan picked a custom-made, all-white Sana Safinaz outfit for the event.
Maya Ali chose a chic Nomi Ansari number with Mahrukh Akuly jewelry for the event.
Reema Khan paired a plain mustard top with Khaadi Khaas pants and Out House jewelry.
The event started off with the charismatic host, Zara Peerzada, sporting a chic look with an ASOS top and Zara earrings, introducing the guests to the latest LUX campaign #FansOfEachOther .
The audience cheered at the grand reveal as LUX girls, Maya Ali, Mahira Khan and Reema Khan, stepped in and greeted the crowd.
All three LUX ad-films were displayed along with behind-the-scene snippets highlighting the story that led to the making of the commercials.
This was followed by a Q&A session with the LUX girls where they shared their experience of working together and how they are inspired by one another.
Here's Reema Khan sharing a quick note with the crowd:
Talking about the campaign, Asima Haq, Marketing Director of Unilever Pakistan, said, "Our main message here [through the campaign] is that these girls are pitched against each other and made to sound like they are rivals when in reality they not only praise each other but are genuinely happy with each other’s success. The ads beautifully portray the #FansOfEachOther mantra as each LUX girl writes and receives a beautiful letter of appreciation from their co-star for all that they’ve achieved and how they inspire them to do more.'
Amongst other attendees of the evening were prominent media personnel, fashion and lifestyle influencers.
Campaign credits: Concept #FansOfEachOther: J. Walter Thompson Pakistan, LUX ad-films: Asim Raza of The Vision Factory, Event design at The Deli: RAKA events.
This content is produced in paid partnership with Talking Point Pakistan and is not associated with or necessarily reflective of the views of Images and Dawn.com