Dawn Images

With FIFA World Cup 2018 in full swing, football is all we're watching these days!

While on most Pakistani streets cricket reigns supreme, the country holds a fairly large majority of football loyalists.

With such enthusiasm in the air, it only makes sense for brands to join in on the fun and stir things up a little further.

PeekFreans Chocolicious has launched the season's it football anthem and we're humming to the tunes already.

Watch it here:

The video unfolds Pakistan's love for football that spans a variety of ethnicities, genders and socio-economic classes.

Titled 'Dhak Dhak Goal', the chocolate chip cookie from the house of Peek Freans pays a cool tribute to the global sport of football with a tune that blends local flavors with contemporary rhythm, and is designed to connect with people of all backgrounds.

Through this campaign, Chocolicious celebrates the game that was born in the streets, courtyards, barren fields, rooftops and neon futsal grounds.

Have a look at how a ton of celebs and fans are cheering on their favourite football teams with photo filters, videos and more on the campaign's official hashtag #DhakDhakGoal.

This content is a paid advertisement by Peek Freans Chocolicious and is not associated with or necessarily reflective of the views of Images and Dawn.com.