Dawn Images

Happilac Paints is campaigning against illiteracy with a ton of Pakistani celebs and we're taking a closer look at it all.

The brand recently kicked off #HappilacWipeoutIlliteracy; a campaign helping privileged members of the Pakistani society provide basic literacy training to individuals who cannot attend school.

Here's a look at what the celebs are up to:

Brand Ambassador Shahid Afridi endorses the initiative with a TVC

Asghar Nadeem Syed expresses his views about the program

A ton of celebs join hands at the #HPWOI event in Lahore

Here's a look at how the brand is helping everyone play their part:

Providing basic educational kits: The idea is to encourage educated members of the community to help out people around them by delivering basic educational material to them. Participants of the campaign distribute educational kits, provided by Happilac Paints, to people helping out in their households, workshop employees, laborers etc.

These educational kits consist of:

• A student course book “Asaan Kitab”
• A teacher’s guide, which provides a comprehensive 30 day training program

Strengthening small start-ups working for the cause: Happilac Paints has taken the initiative to financially strengthen various similar start-up programs imagining innovative ways to educate the underprivileged members of the society.

Donate with every purchase: To raise donations for the cause, Happilac has introduced promotions on its flagship products:

• Rs100 on every Happilac Premium Wipeout Matt Emulsion drum
• Rs25 on every Happilac Premium Wipeout Matt Emulsion gallon
• Rs10 on every Happilac Premium Wipeout Matt Emulsion quater

To lend support to the campaign, find more details here or check out Happilac Paints' official facebook page.

This content is produced in paid partnership with Happilac Paints and is not associated with or necessarily reflective of the views of Images and Dawn.com.