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7DMI rules box office with Rs53 million earnings on Eid weekend

7DMI rules box office with Rs53 million earnings on Eid weekend

Has Mahira Khan and Shehreyar Munawar's pull factor done the trick?
Updated 20 Jun, 2018

Four Pakistani films can be a crowd at the local box office on Eid but it appears that 7 Din Mohabbat In managed to make the most of the lucrative holiday weekend.

7DMI's distributors Distribution Club estimated Tuesday that the rom-com earned Rs53 million (Rs5.3 crore) in Pakistani theaters on the Eid weekend ending Monday night.

In comparison, independent box office tracking website Box Office Detail puts Moammar Rana-starrer Azaadi's Eid earnings at Rs41 million (Rs4.1 crore), while Wajood and Na Band Na Baraati are said to have earned Rs18.5 million (Rs1.85 crore) and Rs0.6 million (Rs60 lacs) respectively.

7DMI follows Tipu (Sheheryar Munawar) and Neeli (Mahira Khan) as they surmount a series of obstacles on their quest to find true love.

Apart from the lead actors' obvious pull factor, Fasih Bari Khan's widely appealing story with its blend of romance, comedy and magical realism can also be said to contribute to the film's success so far.

Also read: Every Pakistani guy will relate to my character, says Shehreyar Munawar

Critics have praised the film for strong performances and striking visuals and positive word-of-mouth is likely to help 7DMI attract audiences in the ongoing week.

Directed by Farjad Nabi and Meenu Gaur, 7DMI continues to screen across cinemas in Pakistan.

Comments

Aamer Jun 20, 2018 01:22pm
Another hit movie from Mahira Khan. She is a lucky charm.
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N abidai Jun 21, 2018 06:30am
Congrats to 7th DMI team! Job well done! Mahira khan was the main reason ,for our family , she is our favorite actress! The whole cast gave spot on performances! It is wonderful to see pak films are going from strength to strength!
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Mohsin Jun 21, 2018 03:27pm
I wish movie name was somewhat better/meaningful, so that it could attract more audience easily.
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