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Pakistani director and producer Roomi Insha passed away Monday.

Though details about his death remain unknown, reports circulating on social media suggest the veteran director died of a heart attack.

Insha, who was the son of popular columnist and writer Ibne Insha, was a freelance filmmaker.

Starting his professional career as a graphic designer, Roomi Insha made a move to filmmaking when he discovered his love for the art. In 2003, his name emerged as a capable filmmaker when he made his debut as a director and released a telefilm for the first time.

After becoming a part of the Moomal Productions, Roomi expanded his horizons by stepping into the role of a drama director. He directed acclaimed drama serials such as Najiah, Mannchalay, Tair-e-Lahooti, Mohabbat Ruth Jaye Tou, Mastana Mahi and Mausam all of which were aired on Hum TV.

He also directed Judaai and most recently, Rasm-E-Duniya, which appeared on ARY Digital.

Many from the entertainment fraternity have taken to social media to express their grief: