Ali Zafar is in high demand and iflix knows it!

Entertainment service iflix has welcomed on board the rock star/actor Ali Zafar as a partner and ambassador as of today.

According to a press release, Ali's seasoned industry experience will be useful to iflix, as the company moves forward with its plans for "huge local content [pools] focusing on first-run local movies direct from cinema and a bold slate of original programming."

Ali isn't the first celebrity to join forces with iflix. The company has leaders from the entertainment industry working with them to drive strategy, growth and development.

Ali joins some of Asia’s top celebrities including Malaysia’s Maya Karin, Sazzy Falak and Afdlin Shauki; the Philippines’ Karylle Tatlonghari-Yuzon, Iza Calzado, JM Rodriguez, and Ruffa Guttierez; Thailand’s Jeab – Sopidnapa Chumpanee, Aom – Phiyada Akkraseranee, Jeab – Lalana Kongtoranin, Note Panayanggool and Paule – Ponphan Sittinawawit; and Indonesia’s Ashraf Sinclair and Bunga Citra Lestari.

Farees Shah, iflix Pakistan General Manager, said on the occasion: “It is a tremendous honour to have Ali join us as a shareholder. Now, combined with our celebrity partners in Malaysia, Philippines, Thailand and Indonesia, we have unquestionably one of the strongest networks in the entertainment industry both in Asia and internationally.”

Ali said, “iflix has a done a phenomenal job in revolutionising the way emerging markets consume entertainment. I am honoured to join the iflix family, and I look forward to working closely with its talented team to bring something completely fresh to Pakistan’s burgeoning and exciting entertainment industry.”

Available to over one billion consumers across 22 territories throughout Asia, the Middle East and Africa, iflix is a leading provider of video streaming services. Its consumers have access to a vast library of top Hollywood, Asian and Middle Eastern regional and local TV shows and movies.

This content is a paid advertisement by iflix Pakistan and is not associated with or reflective of the views of Images and and its editorial staff.