Rooh Afza wants to help you embrace the true meaning of Ramazan

Rooh Afza celebrates the spirit of Ramazan in their new commercial

15 Jun, 2017

Rooh Afza may be a sweet staple in Ramazan, but it also wants you to know there's more to the holy month.

Rooh Afza's latest TVC shares a heart warming message about the true meaning of Ramazan.

The TVC shows the narrative of a young boy's Roza Khushayee and through the lessons given by his grandfather, the ad explores what Ramazan should really be about: good deeds and being kind to those around you, especially those who are less fortunate. After all, what is the spirit of Ramazan if not compassion?

Another important lesson Rooh Afza promotes in the TVC is the strong bond that a family must have. The TVC shows through an adorable relationship of a child and his grandfather, the importance of spending time with family and loved ones. And how that time will have a positive effect on a young mind.

Rooh Afza is a popular drink but even more so during Ramazan. There are many who can't imagine iftar without it.

It is admirable to see the Hamdard brand being aware of this and using it to spread an beautiful message.

This content has been produced in paid partnership with Rooh Afza

Comments

PKhan Jun 15, 2017 04:28pm

This trend of long hair among little boys is so weird. It takes away all the innocence off them and they look big boys with short height :-(

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imtiaz ali KHAN Jun 15, 2017 04:50pm

Sugar in RA is too much once in a blue moon it's OK to have, a lot preservatives is not good to consume.

haider shaikh Jun 15, 2017 05:06pm

i dont understand why only the poor boy has been invited at iftar. Why not the poor boy's family? Critically speaking, it shows that the kids know about the good deeds. But the elder generation dont.

HQ Jun 15, 2017 05:28pm

Simply Beautiful and brings a lot of Memories from Back Home, made me cry a little bit.

Amber Imran Jun 15, 2017 06:59pm

I appreciate such positive ads. However I must question the quality of the Ruafza itself. My family and I have noticed that the current product does not have the same strength of fragrance and flavour as it used to do in the past. We also find that we need to add much more ruafza into a cup of water/milk for a decent flavour to cup through. Kindly direct your attention towards the quality as it is world wide favourite and I would not want it to decline in popularity.

a ali Jun 15, 2017 09:24pm

so, henceforth Rooz Afza will make us understand true meanings of Ramadan... wow.

The learningone Jun 15, 2017 09:30pm

@PKhan what you on about man!?? Totally the opposite imho.

The learningone Jun 15, 2017 09:32pm

@Amber Imran maybe you are better off without this toxic Syrup. It ain't going to help you keep away diseases like diabetes and heart problems

Syed, canada Jun 16, 2017 12:13am

It carries same decades old fragrance, quality, taste and favorite of millions heart. We love in Canada and shops are loaded with ROHAFZA (made in Pakistan).

ramesh Manghirmalani Jun 16, 2017 12:57am

I drink Rooh Afza every day in India or while in USA it is the best

Muzaffar Ali Jun 16, 2017 06:03am

RoohAfza spells diabetes!

Sunny Jun 16, 2017 08:05am

Is the real authentic Rooh-Afza still available ? What we get in US is flavoured sugar syrup which is unhealthy in contrast to the original recipe.