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Ab biryani bhi CPEC Se aye gi ?

Tax free im sure

Well, nice one from Shan Foods. Advertising at its best. Nice to see our soft image and show it to the world, our values and hopsitality.

Excellent effort. The ad should be translated in Chinese and other international languages and broadcast in other parts of the world. This is the soft image that Pakistan needs.

One of the most brilliant local ads i came across.... do not want to indulge it with women bonding and stuff .... Spare me!! Praise a thought!!

Biryani is included in CPEC now!

The biryani is special food for marriage acrimony and this biryani must cooked by man (male). why the the shan food broke his tradition for non female advertisement.

But they sell their Shan Masalas in India.

woooooooow! an amazing ad...

Make SHAN noodles also..

Very nice Ad

Its wonderful ad, Shan you made my day!

I like the fact Pakistanis are learning the ways of projecting soft power and image in this day and age. If this ad runs in China it would show the normal human face of Pakistan and not what is incorrectly shown in the Western or Indian media. This was not possible few years back. Love the ad.

@South Asia There is no Pakistani product in India

is it just me or this is the first ad by Shan Foods that shows women ?

Good way to talk in the language of the food which is liked by the other one.

my goodness just saw the ad on YouTube after reading this article and it's awesome simple and sobre and mind boggling

@MalikBhai: Please add Manchurian Biryani, Peking Raan and Cantonese Rogan Josh.

Hey Shan Foods, your spices are awesome. May I suggest that you dabble in Hakka spices too. The Pak-Chinese cuisine. Like Chicken Fried Rice or Chicken Manchurian. I hope you are reading this.

Shaan does have a line of spice mix for Chinese dishes as well.

Very soon Shan Masala will be imported from China.

Great ad!!! No doubt breaking bread together and sharing food provides the connectivity whereby people learn more about a culture in an insightful way.

Thank you Shan u have made life so much easier in Cleveland as well by cooking so much easy and fun.

Thanks for your article on Chinese food. Chinese food is delicious because they are made of interesting ingredients which is uncommon in South Asia. You are welcome to China to taste our varieties. The real Chinese menus are prepared with animals that are not consumed in Pakistan such as dog meat, pork, variety of snakes, etc. We people of China enjoy eating all animals and insets available on earth including earthworm. If you are interested in Chinese food, you may try all our varieties.

Ahmmm, the beginning is giving a wrong message that Pakistani are not friendly, as all others families are getting together while this couple is alone. While its not the reality, if Pakistani knew there is some new neighbours, they always try to invite them. Rest TVC is best.

Beautiful ad, Shan has done it again, this time the taste got even better with our Chinese friend's cooking & gesture.

Well done . Shan foods products are through the world. Congratulations. Keep the quality high.

I really appreciate the theme beyond this adv.

In Saudi Arabia people prefer Pakistani spices over indian, Mehran is #1, Shan #2 and National Masala at #3 spot.

Food bring people closer and great AD. China has been a true and trusted friend. Shan food deserves all the Best Wishes.

this is making me hungry

What an inspiring commercial? Indeed, our cuisine is delicious and in any culture food plays a significant role. Saimna Peerzada's background voice is mellifluous.

Nice

Very good and very touching ad. Made a whole lot of sense and can only happen in Pakistan. The effort by the Chinese lady and the hospitality of the Pakistani ladies is very well portrayed. Keep up the decent advertising SHAAN.

Love the ad , long live Pakistan China friendship and loved the samina peerzada's voice at the end.

Biryani is my most favorite food since I am from Karachi. The commercial is not only emotional but powerful. Pakistani cuisine is effervescent.

Friendship via biryani. Why not?

SHAN Noodles please..

Incredible and beautiful!

So touchy add Spread love,respect and peace Long live pak china friendship

@lafanga - there's nothing of being 'soft power' in this. It would've been better or made better sense if this would've showed some pki families showing courtesy and welcoming, extending hospitality to their chinese friends.

Awesome delivery.... Nice msg.

Nice ad. Seen that brand here in local supermarkets in Toronto!:)

@South Asia , soon will be selling in China too.

Nice ad. But this was 'made possible only by Indian actors'

A lovely concept but printed in a hurry to be the first to tap into the cpec wave. The surprising part is that the neighbour brings biryani and has to wait outside for approval till the taste is approved as an entry pass into the house i.e the family warmth is dependent on food tasting otherwise we arent that welcoming (the very tasty comment by the pakkistani neighbour ) so the gesture of cooking for neighbours is not an impactful idea rather a barrier to entry if the food is not tasty? And then we as a conservative society usually do not mingle much nor does the chinese culture have any such neighbourly love gestures - therefore an unrealistic and impractical ad.. it could have worked well showing chinese visiting a shan food stall and enjoyong biryani and making friends with people as really how many chinese neighbours have made an effort to meet anyone in reality (viceversa) - the broarder picture of the ad is appreciated alongside the idea but the context is confusing..

That was beautiful I must say.

@MJ You are correct. I guess you need women in the end to make strong relationships :P.

Cheesy at best

Good one

Name it CPEC biryani.

Excellent advt

Wholesome pleasant constructive advert by Shan. Lovely Chinese lady. Very feminine. Loved it.

Speak Punjabi and make friends....... Punjabi is a very friendly language..........

@ROHIT PANDEY Do give the spice mix a try! They're key to some delicious dishes. Try Sindhi Biryani or the regular Biryani.

Something fresh and original after a while Good job

Really? Ad didn't remotely resonate with me: The biryani with Shan masala could not have been that good to a Pakistani house where there are grandmas who could easily make the same biryani from scratch and tastier than a biryani from some boxed up masalas. Chinese woman should have fed some homeless ppl instead whose appreciation would have been more realistic.

As part of CPEC,Chinese companies will soon be making masalas and flooding Pakistan markets with cheap masalas.Shan foods will then complain that Chinese are taking away their business.

Very soon Pakistan will only be using chop sticks.

@Ahmer theybalready have chinese vafriety of their masalas too, though I am not a big fan , but still you can give it a try.

@Abbas yes. The one with no men.

Great marketing strategy China got a population of 1.3 billion. If Shan can penetrate it, Will be good for the bottom line.

Am I the only one to get this feeling, or are these characters a bit over emotional? Perhaps, like many other Shan ads.

Good, now import biryani from CPEC!

My wife is from Karachi, Pakistan and she makes absolutely delightful biryani by using Shan Biryani Masala. Also, the commercial is portraying a optimistic message about Pakistan.

They put a Chinese in a Shalwar Kameez. Are Pakistanis allowed be in mini-skirts for the Chinese ads?

This is called newspaper prompted advertising........!

Wow...

@Xu Jiayin: That's sure to scare the daylights out of every Pakistani foodie.

@Atif: Your Shan is very much available in India and Bangladesh. Dawaat ki Asha!

Anyone realize pakistani women pushing and forcing chinese girl to sit down is very bad behavior and very bad manner. This is embarrasing.

The greatest fact about this Ad is that it is produced in CPEC cirtic India.

@Atif I have used their biryani and kabab masalas

Good one - with CPEC the craze for Biryani will increase amongst Chinese and lot more other products must follow as well.

nice ad. Biryani is something too good and no one can refuse. By the way the billing clerk and bowler seems to be same guy !

I don't mean to be offensive but why Pakistani women are depicted dumb in the ad? Like, they are throwing everything at her... drink this or that. And haven't they ate biryani before? I mean, I am all okay with the concept of the ad but the way it is portrayed is just so bad. When will we learn to make ads?

Ad for the sake of ad is good, nothing more but what about Pakistani people's efforts to befriend with others. Why aren't they shown as doing something for their new neighbors. And just by becoming known to Chinese people our progress in education ( just to mention, only one field) will not come. Our political set is worst,our judicial system is still lagging behind,our child labour problem,health care ,clean drinking water,unemploymen,Pollution,traffic violations,women respect etc,etc, all are to be addressed. Just one day back, Fire fighters took long hours in Anarkali,Lahore to save loss of billions (perhaps )

Cheesier than pizza hut's double cheese pizza with cheese filling in the crust topped with extra double cheese and served with a side of cheesy sticks and cheese sauce - chalou yeh tou sabit huwa ke Pakistanis kuch bhi chutt kar jaenge...

Enjoyed very much watching this very well done Ad.

It's very good to interactions between two neighbors.we should work more to bring chinese people close and understand each other

Making really too much of an ad. Yes women and men both bond over food.

The ad has to be good..after all it's made in India!

Ladies and gentleman, Our culture is another way around. We welcome our new neighbors. We do not wait for them to bring us offering first. Nonetheless a good advertisement.

The ad is sweet. But what self indulging self absorbing people,foreigner have to come to you cook your food dress like you and then you will make friendship. Why it's not other way around .Call Chinese friends home and then they love Biriyani so much that they want to make it as well.Why they have to make the first effort.I donot understand.

It shows Shan commercials have come a long way from showing no faces to having half a dozen women in one commercial!

it's Such a great message :) we really love you china

An excellent Adv. decently produced. Congratulation to production team and SHAN ...you already have WON!

The funny thing in the ad , the Pakistani neighbor only allowed her entry after certifying the Biryani was palatable. True hospitality should have been shown .

Soori #Google #Add ..your time's is over. Heart toching promo with such a great message.

I wish Shan can do one Ad where Pakistanis and Indians share the same spirit as shown in this ad.

Is this Chinese family is still living in Pakistan?