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Shah Rukh Khan has a special New Year's message for Raees fans

Shah Rukh Khan has a special New Year's message for Raees fans

In a short video on Twitter, the actor asks fans not to drink and drive
28 Dec, 2016

Drunk driving claims more than 100,000 lives a year, and Shah Rukh Khan hopes to lower that statistic.

In a short video on Twitter hashtagged #RaeesKiSuno, the actor (threateningly) asks his fans to party but not drink and drive. Yikes!

Now that's what you call constructive marketing -- social message paired with promotion.

Raees stars SRK and Mahira Khan and will release Jan 25 next year. The film's trailer was a hit and garnered positive response from both sides of the border.

Comments

Anad Summansvar Dec 28, 2016 03:21pm
India should respect Pakistani actors
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DK PAMNANI Dec 28, 2016 04:26pm
Movie promotion message
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Ahsan,Karachi Dec 29, 2016 12:28am
Is 'Raees' going to be a film without Mahira Khan a heroine from Pakistan?
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