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Hareem Farooq, Sidra Iqbal ask people to #WashTheLabel in Ariel's new campaign

Hareem Farooq, Sidra Iqbal ask people to #WashTheLabel in Ariel's new campaign

The actor and journalist take to social media to share their experiences of being labeled by people
17 Dec, 2016

"Are we too quick to label each other?" asks Ariel's new campaign, and rightly so.

The washing powder just launched a new campaign and guess who they've roped in? Actor Hareem Farooq and journalist Sidra Iqbal.

The new campaign comes with the hashtag #WashTheLabel and the commercial shines light on our society's tendency for snap judgments and putting labels on people.

The two celebs shared their own experiences of being labeled in their respective fields.

Hareem shared her story on Instagram.

The Dobara Phir Se actor has been a victim of body-shaming, but in response to all the naysayers she wrote:

"For the longest time I had people telling me I was too big or too fat to be in the media and especially in front of the camera.

After being blessed to have worked with some amazing people and receiving immense love from my fans, who judged me more on my talent than my 'body', I realised what was really important. that is your health, mind, heart and soul."

Simultaneously, she urged women who have "body-shamed by friends, family, teachers, parents and who are struggling to make their bodies a home for themselves," to love themselves instead, flaws and strong suits alongside.

Sidra, on the other hand, took to Facebook.

The activist shared, "In my professional journey of diverse roles as broadcast journalist, entrepreneur, communication strategist and development activist, I have experienced a wide variety of attitudes and reactions."

However, she pointed out that though she was fortunate to be surrounded by people who were supportive of her, many women are deprived of this.

"Every individual has a right to pursue their dreams and this could be anything from being a fashion model or becoming a doctor. Let's not rob their confidence and happiness by judgement," she wrote.

The idea behind Ariel's campaign is quite simple: "We often stain characters by applying labels without understanding," and it aims to eradicate it.

Here's to hoping we "WashTheLabel away for good.

Comments

Thoroughthinker Dec 17, 2016 02:20pm
A man does not face such attitudes and concerns. Women should be be able to conquer these negativities by being much more equal in caliber so as to offset the downfall.
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aslam shaikh Dec 17, 2016 02:33pm
We live in Interesting age with new criteria for success
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Jalbani Dec 17, 2016 02:39pm
To be honest you are a big girl but that doesn't mean that you cannot work on the big screen!!
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stranger Dec 17, 2016 03:02pm
Great ad. Touched by it.
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Wandrer Dec 17, 2016 05:00pm
Marketing emotions by MNC's will render all true emotions to plastic!
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Spy pigeon Dec 17, 2016 06:46pm
U r just fine!
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Alba Dec 17, 2016 07:48pm
Eat more salad and less butter and sugar.
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Talha Dec 17, 2016 09:25pm
Arial got free promotion on Dawn. That's for sure. The message is good too.
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nasir Dec 17, 2016 09:54pm
Hareem you looked better before and you look better now. I believe whatever one wants to be it is her or his choice, how they look. I suggest you gain few more and if you are happy with it stick to it. Loved your performance and looks in Diyar -e Dil, and now in Sanam. Keep up the good work. Sidra Iqbal, keep journalism in-check and bring balanced as well as truth to the world. Try not to bring half truth, half lie as is the case in Pakistan's journalism. People are afraid of writing on subjects that are considered unnecessarily "sensitive". Your pen should always write for justice and truth. A person looks more handsome or beautiful by its character than his or her looks.
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U. Dec 17, 2016 11:42pm
lol, I dont see anywhere she is fat, and people who say she is too tall, well sorry midget that you are so little. Have you ever traveled? I mean i just find that kind of things so stupid.Anyway everybody has different taste.
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Adnan Dec 18, 2016 12:13am
I am madly in love with you Hareem.
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Hira Bokharee Dec 18, 2016 12:46am
@Alba how about you let her live her life!!! Big or Small, one will face harassment anyway... Speak up, Fight against it instead of taking it! Tell people your life is perfect!
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Yeallah ali, Abottabad, Pakisthan Dec 18, 2016 01:30am
All tradition Pakisthani foods are full fat. Most of Pakisthanis 92% are obeissis fat. Not doing any excercise or walk for 2 hours N O N O N O No No ! this is fact in Pakisthan all people Rich to poor pakisthanis no one respect diet or health control ! ! !
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muzzamil Dec 19, 2016 09:26am
You are creating history.... Starvation is not beauty
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muzzamil Dec 19, 2016 09:29am
you are creating history and helping other to avoid starving Good Word
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