After a cameo in Main Hoon Shahid Afridi, Mathira is making her film debut in Faisal Bukhari's Blind Love.
Much more exciting than that film title is the name of its item number... 'Butter Jawani', starring Mathira.
Combining item songs' penchant for sticky substances - e.g., 'Chikni Chameli', 'Afghan Jalebi' - with the all-important youth factor, Mathira's 'Butter Jawani' is going to be an Eid treat for her fans.
At least, that's what Mathira maintains in her conversation with Images.
Here's what she shared about 'Butter Jawani' and the film it's marketing:
"You guys will like 'Butter Jawani'. It's a very nice, catchy tune," begins Mathira.
"Log kehte hain ke makhan sehat ke liye acha hota hai. Jawani ke liye bhi makhan acha hota hai. (People say butter's good for your health. It's also good for your youthfulness.) It's a very nice chikni jawani that you guys will see. Everyone worked really hard on this song. Pappu [Samrat] bhai choreographed it. I think you guys will like it. It's going to be a good Eidi for my fans and followers."
So what is the film, Blind Love, actually about?
"It's [director] Faisal Bukhari's first film," says Mathira. "It's going to be a nice film. There's love, romance, entertainment, action. I hope you all will like it. It will release on Eid."
"My role in the film is a very sizzling one!" she adds. "I was in two minds when the song and film was offered to me but I'm happy that I did it."
Mathira is confident that the reaction to 'Butter Jawani' will be all positive.
"People clap and whistle at these songs. They like it. Wo zamana nahi hai ke log culture, religion aur media ko mix kare. (Gone are the days when people would mix culture, religion and media.) Our people are well educated, they understand culture, media and religion are separate things. I don't think they will criticise the song. My fans, to be honest, are the sweetest people on earth. They made me who I am today. The audience has never let me down, so this is something I'm excited about. "
'Butter Jawani' Blind Love comes out on Eid this year.