5 niche brands Pakistani celebrities just need to endorse

Seriously, why aren't more famous people wearing khussas from Soma?

Updated 31 Mar, 2016

When you're an infant brand just starting out in the fashion industry getting your product out there can be a daunting experience.

You know how they say you have to spend money to make money? That's how it is; a ton of cash goes into marketing your label. However, sometimes you hit the jackpot with the right celebrity endorsement.

It's common knowledge now that when a style-savvy celebrity is spotted wearing a product it tends to fly off the shelves. Case in point: Kate Middleton. Most of what the duchess is spotted in gets sold out in hours. Closer to home starlets like Sonam Kapoor take risks with young designers. We'd love to see more of that in Pakistan.

Here are 5 niche Pakistani brands that should have celebs bringing them to our notice:

Mumtaz Jahan

The label that's exclusively available at House of Aphrodite in Lahore has been on our radar for a while and we can't figure out why not many celebs have been spotted wearing their pieces. Whimsical yet subdued, there's something special about Mumtaz Jahan's fusion wear.

SOMA

How are these quirky khussas not being coveted by every other starlet out there?

Attention to detail coupled with comfort, what's not to love? A pearly pair of these were spotted in Elan's latest lawn campaign so we're hoping it's going to get this brand some much deserved traction.

Now that the shalwar has also made a comeback, these khussas will look even better paired with a dhoti shalwar

Mina Siddique

Mina Siddique is a Dubai-based IVS graduate who's taken her passion for fine arts and translated it into clothing. We reckon since Mahira Khan rocked Feeha Jamshed's zebra print sari, she might take a liking to the label's pop-art inspired saris.

Mahira looks smashing in this animal print Feeha sari; she could totally pull off Mina's funky saris

Jeem by Hamza Bokhari

Out of the four budding designers who were part of the Bank Alfalah Rising Talent show at PLBW last year, Hamza stood out right from the start and ended up winning the segment too. His brand, Jeem prides itself on excellent craftsmanship and while socialites love the clothes, we haven't seen too many celebs repping the brand -- it's time for that to change!

Hamza takes inspiration from his heritage and culture

Sui Clothing

The new kid on the block, Sui Clothing is still a bit of a mystery. Some pictures from their campaign caught our eye on Instagram and we're been intrigued ever since. Minimal chic crop tops and blouses are always a good addition to one's wardrobe and that's what Sui seems to be about; maybe Ayesha Omer should give them a shoutout, their pieces are right up her alley!