Star Plus to kick off Pakistani content transmission with Mera Naam Yousuf Hai
Star Plus UK is set to join the ranks of other Indian TV channels like Colors and Zindagi UK with the airing of the first Pakistani drama in its broadcast history.
Mehreen Jabbar's Mera Naam Yousuf Hai enjoys the distinction of being the first TV serial from Pakistan to be aired on the Star network. The broadcast will begin on October 18th, according to BizAsia.
Mera Naam Yousuf Hai is a convoluted romantic drama, which stars Imran Abbas, Maya Ali, Waseem Abbas and Hina Bayat. It was first aired earlier this year on Pakistan's A Plus and was a very popular show.
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Star Plus UK's move to broadcast Pakistani content is said to be done to meet a growing demand for it. Other Indian TV channels like Colors and Rishtey broadcast Pakistani shows to great response, and ZEE TV launched the Zindagi channel exclusively for Pakistani dramas in June last year.
Read more: Zindagi Gulzar Hai: Pakistani drama serials win hearts in India