TV premiere of The Next Salahuddin, Pakistan's first AI-generated film, sparks debate on AI's place in art
HUM TV has announced it will air the film on its channel, much to the dismay of social media users.
If you use AI, maybe you just shouldn’t be a writer. At least, that’s what Canadian actor and filmmaker Seth Rogen believes.
In an interview with Brut America at the Cannes Film Festival, Rogen shared his opinion on the use of AI in scriptwriting.
He said he doesn’t understand what AI is supposed to do. “Every time I see a video on Instagram that’s like, ‘Hollywood is cooked’, what follows is the most stupid, dog s**t I’ve ever seen in my life,” he laughed.
“And if your instinct is to use AI and not go through that process, you shouldn’t be a writer, because then you’re not writing. Go do something else. And if you don’t want to go through the process, you shouldn’t be a writer. Like the whole idea of a tool that makes me write less is not appealing to me, because I like writing,” he clarified.
His comments come amid a renewed push — especially in Hollywood — for the use of AI. Demi Moore recently said fighting AI is “a battle we will lose” at Cannes, calling on creatives to find ways to instead work with AI.
The Academy Awards announced at the start of the month that actors created using AI will not be eligible for Oscars, as part of its crackdown on the use of AI. New rules include a requirement that only real, live human performers, and not their AI avatars, are eligible for the film world’s biggest prizes, and screenplays must have been penned by a person, rather than a chatbot.
Even Spotify is planning to launch badges to distinguish human creators from AI.
In Pakistan, AI is slowly creeping into our film industry as well. The country’s first AI-generated film, The Next Salahuddin, is set to premiere on HUM TV soon.