WWE wrestler Seth Rollins just wore a $13,500 long coat by Rastah
That's... expensive.
Streetwear brand Rastah has become one of Pakistan’s most iconic fashion houses over the last six years, appearing in the wardrobes of celebrities the world over and growing rapidly with their unique blend of desi craft and Western-friendly aesthetics.
Founder Zain Ahmed took the new year as an opportunity to talk about the brand‘s astronomical growth in 2025 and the many challenges that came along with it in a post shared to the label’s Instagram account.
He said 2025 had been “one of the hardest years of our lives”. Explaining that he almost lost the vision behind the brand in trying to scale it, Ahmed said, “There were moments it felt like we lost sight of why Rastah even exists”.
The label lead acknowledged the year had been great for business, with doubled growth and what he said were monthly sales nearing a million dollars in November and the June. They also launched their first showroom in Paris. Ahmed also said he got to see his work on a number of stars, collaborated with Wasim Akram, and made it into GQ’s print edition.
All of that came with extraordinary challenges, however, as the team bit off more than they could chew at times. Talking about the heavy volume of sales in November, he said cracks began to appear in the system when a lack of resources and manpower hit the brand and their logistics infrastructure collapsed.
“We didn’t deliver the experience our community deserved, and that hurt,” Ahmed admitted. “There’s no dressing that up. We fell short.”
The founder said this year reminded his team why Rastah exists in the first place — “It‘s not the glamour, the headlines or the celebrities. It’s honest work, real craft, storytelling and pieces that mean something.”
Their “real responsibility”, he said, was to “the community that chooses to believe in us, wear our work, and find joy in it, even when we make mistakes”.
“We lost our way at times, but we found it again.”
Ahmed vowed that 2026 was the year Rastah would do better by its supporters and put its “customers and community at the centre of everything“. He also promised there wouldn’t be a repeat of last year’s delivery problems with the brand’s upgraded warehousing and supply systems.