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What does your 2024 Google Search History look like? Did you Google Arshad Nadeem a million times like we did or were you busy indulging in some playful “peach iced tea” searches?
Did you contribute to the Kabhi Main Kabhi Tum hype or were you club Ishq Murshid? Did you find Heeramandi so amusing that you had to look up memes or did details of Mirzapur season 3 keep you busy?
Whatever it is you’ve been searching for, Google has been keeping receipts, and we’re here to spill the tea.
Google’s Year in Search 2024 is out, revealing what Pakistanis searched for most this year. And while it doesn’t come as a surprise, this year, sports, entertainment, food and technology kept us all glued to our screens — and to Google.
As it usually does, cricket dominated search trends with the ICC T20 World Cup capturing the nation’s attention. Searches for PSL 2024 schedules and matchups, alongside queries for star players like Shoaib Malik and Sajid Khan, stood out.
Olympic gold medalist Arshad Nadeem also attracted significant attention from Pakistani users after he won the first Gold medal for the country in almost three decades.
There were also elaborate searches for media personalities Sana Javed and Zoya Nasir, Indian business tycoon Mukesh Ambani, and social media figures Hareem Shah and Minahil Malik.
Entertainment also held a prominent place in Pakistan’s digital landscape, with the enduring appeal of Pakistani dramas, evident in searches for shows like Ishq Murshid and Kabhi Main Kabhi Tum.
Bollywood films like Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2 also generated buzz, along with the reality show Bigg Boss and the eagerly awaited Mirzapur season 3.
Beyond entertainment, Pakistanis turned to Google for a taste of culinary delights, with searches for recipes ranging from banana bread and creamy pasta to local favourites like malpura and tawa kaleji.
There were also a lot of searches for quick bites like garlic bread and egg noodles, along with seasonal drinks like peach iced tea.
On the tech front, Pakistanis displayed a keen interest in AI tools, with elaborate searches for Gemini, and Remaker AI. Queries for the latest smartphones, including models from Infinix, Redmi, Vivo, and Apple, also reined supreme.
“How to” searches revealed queries about polling stations — reflecting the election year — and searches on making flowers last longer. Parenting tips, particularly on teaching how to share to four-year-olds also made it to the most-searched list.
“This year’s Year in Search reveals a Pakistan that is both deeply rooted in its traditions and eagerly embracing the possibilities of the digital age. From the cricket pitch to the kitchen, the silver screen to the search bar, Pakistanis are using Google to explore their passions, connect with their culture, and shape their future. AI has been integral to reimagining what Search can do, and we’re looking forward to expanding on our capabilities to help Pakistanis discover more of the web and the world around them,” said Farhan Qureshi, Google’s Country Director for Pakistan.
Google’s Year in Search 2024 comprises the following six categories: