Why is this New York fashion brand selling ajrak designs as 'brick multi'?
Owners of the brand say they're inspired by French style but won't give due credit to Sindh for the ajrak print
We just want to start off by saying yikes.
South Asian culture has had its moments of fun at the expense of culture appropriation; from kurtas (without pajamas) being labeled as bohemian dresses to the ajrak print called 'brick multi' design, there's been a lot.
But it's one to to appropriate our fashion and it's another to mess with food. That too, the wonderful paratha!
Recipe website Nyonya Cooking uploaded a paratha recipe post... but there's one problem.
Yes, the beautiful paratha that we all love and enjoy is now the 'flat Asian croissant' and that hurt to say out loud.
It's no surprise that paratha lovers were outraged at this behaviour.
Nyonya cooking did clarify why they went with the label, claiming to have thought of it as a fun title to make their post relatable.
Clearly many did not relate as they took to Twitter to express their thoughts on the matter.