LUMS thought it was a good idea to rebrand as LUMSU. Twitter doesn't agree

If you thought your Monday was chaotic...

Lahore University of Management Sciences, commonly abbreviated as LUMS, has chosen to rebrand as Lums University as part of a recent overhaul and notified staff and students via email this morning.

The move is an acknowledgement of the diversity of disciplines on campus and a move towards more inclusivity, which is great — but also falls victim to the RAS: redundant acronym syndrome, in which one or more words from an acronym are repeated in conjunction with the abbreviated form.

Faculty, students and alumni have become resigned to the fact.

It’s just not the same

Same same, but no different?

But it’s not unique and may be easier to explain

This energy could’ve gone somewhere else

Also, how is it pronounced now?

Yes?

Oh, LUMSU. Always trending for the wrong reasons on social media.