Sapphire's back with its summer sale and customers are going bananas as usual

Popular pret-wear retailer Sapphire launched its flat 50% off mid-summer sale Friday morning and as expected, shopping enthusiasts swarmed its outlets across the country.

If you remember, Sapphire's sale in 2015 caused quite a frenzy, there was even a catfight! Yikes. We thought we'd witness a sequel to last year's mayhem... and we were kind of right.

Also read: Sapphire's first anniversary sale causes a frenzy...and a catfight

Sapphire brands itself as providing designer-wear with a range of clothing at an affordable price, attracting the general public. And attracted they are.

This time around though, there was a semblance of a queue at most outlets, heavily monitored by male staff. Emporium Mall uploaded a video on Facebook and captioned it, "When it rains, it pours! The longest line we've ever seen outside Sapphire #EmporiumMall!"

And Islamabad was no different. Look at that crowd!

And the queue just does not end!

If only we had this kind of determination to go after our goals...

Here's hoping shoppers don't break into a fight like last year.