Dawn Films, IMGC Global sign contract to produce movie

Dawn Films has signed a contract with IMGC Global Pvt Ltd to jointly produce a star-studded romantic comedy Saath Din Mohabbat In.

According to a Dawn ­Films press release, SDMI is a tale about a young man’s quest to find his true love and the obstacles that he must overcome in order to achieve his goals.

The film has a mega star cast, starring Mahira Khan, Sheheryar Munnawar, Amna Ilyas, Mira Sethi, Imran Aslam, Rehana Saigol, Rimmel, Aamir Qureshi and Adnan Shah Tipu in pivotal roles.

The film goes into production next month.

The directors are the acclaimed duo Meenu and Farjad. The cinematography will be done by Rana Kamran and the music composed by Arshed Mahmood, Shuja Haider and Shani Arshed. The songs are being choreographed by Wahab Shah and production design is by Beenish Adil.

The art direction will be handled by Abbas Waheed of Artefact, the wardrobe by Sania Maskatiya and styling by Haiya Bukhari.

Nazafreen Saigol Lakhani, CEO Dawn Films, and Sheikh Amjad Rashid, chairman IMGC global, signed the co-production agreement.

Speaking on the occasion, Sanam Mehdi, the executive producer of Dawn Films, said: “I am truly thrilled and very excited to join the production crew for SDMI. Getting the team together has been a great challenge, but very fulfilling. I cannot wait for the movie to go into production. I believe this film will be the beginning of a new era in Pakistani cinema.”

Sheikh Amjad Rashid said: “It is a matter of pride for our group to have been associated with Pakistan’s film industry since 1953 from the time of my late father. We are today the largest film distributors in the country with over 225 titles to our credit. We are very excited about SDMI.”

Distribution Club Pvt Ltd has been appointed the nationwide distributors for SDMI.

Originally published in Dawn, July 17th, 2017