There's a new bride in town, and she's wearing fashion week
Here’s what to expect from Hum Network’s Bridal Couture Week, set to begin rolling tonight: celebrity showstoppers, loads of promotions of ongoing Hum TV productions and glitter, glitter everywhere.
It’s something that the event always delivers on. One remembers Hamza Ali Abbasi going down on bended knee and presenting a rose to a laughing Shaista Wahidi a few years ago.
In more recent shows, Mawra Hocane’s been spotted wearing a pearl and lace huge headband of sorts, Mehwish Hayat has flailed about with a supposedly princessy red dress and bejeweled crown, an aging Saud and wife Javeria have tried to relive their wedding on the catwalk (after having played dulha-dulhan umpteen times before in morning shows) and Armeena Rana Khan and Humayun Saeed have walked the catwalk, promoting their then just-about-to-release Bin Roye.
Why does BCW endure?
That’s BCW for you; high on entertainment, always. But does it deliver on fashion? Undoubtedly, the general public loves BCW. It’s a show that presents wearable bridal-wear, spanning a range of economical price-points.
It may only rarely be fashion-forward but it’s what many women watch when they’ve got a wedding coming up in the family. They don’t really see the point on spending moolah on a cutting edge statement wedding formal; they’d rather aim for the conventionally pretty palette with a safe silhouette that gets them through a number of weddings dotted through the year.
The miniscule niche of designer-wear aficionados, though, cringes at the gaudy headdresses, swathes of taffeta and organza and effusion of sequins.