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The Boycott, Divestment, Sanctions (BDS) movement, which calls for economic action against Israel and entities associated with the country, has reminded its followers that Marvel Studios and its parent company Disney are still on the organisation’s list of targets.

In an Instagram post on Friday, BDS said it was still encouraging a boycott of Disney products after Marvel chose to revive the pro-Israel comic book character Sabra in Captain America: Brave New World.

The movement called the character “racist” and “anti-Palestinian”, noting that the original version from 1980s comic books was an agent of the Mossad and that “Sabra has long glorified settler-colonial violence against Palestinians”.

The post from BDS also mentioned how the actor who played Sabra in the movie, Shira Haas, was not only Israeli, but also a former member of the Israeli military. In fact, Haas was exempted from mandatory military service on medical grounds, but chose to enlist in the Israel Defence Forces (IDF) anyway.

The movement said Disney had suspended its operations in Russia when the country invaded neighbouring Ukraine in light of the “humanitarian crisis”, but continued to run a subsidiary and two TV channels in Israel three years after the country launched its brutal invasion of Palestine — which experts around the world have concluded is a genocide.

The post said the boycott call against Captain America: Brave New World and Snow White — which starred Israeli cultural ambassador Gal Gadot — led to both films being commercially unsuccessful and proved that BDS’ strategy of economic pressure can yield results.

The movement called for followers to stop buying Marvel merchandise and cancel their Disney+ subscriptions until Disney drops Sabra from its line-up of heroes.

This follows another boycott call from pro-Palestine activists against Spider-Man: Brand New Day, which was produced by former IDF member Avi Arad.

A Lebanese organisation aimed at placing economic pressure on Israel termed financially supporting projects associated with pro-Israel people — like Arad — as amounting to “cultural normalisation” and urged supporters not to pay to watch the movie.