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Israel’s official X account posted about the country’s “official ice cream flavour” on Tuesday, sharing a picture of a newly introduced flavour from Ben & Jerry’s Israel called Milk & Honey, and the internet is not having it with another round of appropriation by Israel.

The name is a reference to a Biblical description of the land that is now Palestine and the ice cream is made with ingredients from Israeli settlements. Apart from the milk and the honey, tubs will also have chocolate chips in the shape of the star of David.

Needless to say, the internet was not on board with Israel co-opting the ice cream brand and users on X were quick to call out how the original founders of Ben & Jerry’s would hate what is going on.

Netizens weren’t surprised that a country built on land stolen from native communities would also steal a beloved ice cream brand’s identity.

Some people tried to guess at what the new flavour might taste like.

Others guessed at what flavours could be coming next.

Many just felt the whole exercise was sad — and maybe even a little pathetic.

Ben Cohen — the Ben of the original Ben & Jerry’s — is a fierce and outspoken critic of Israel and even made a special watermelon-flavoured sorbet in honour of Palestine in November. He was also arrested at the US Senate last month for protesting US complicity in the “slaughter” of Palestinians.

Jerry Greenfield — the other half of the name — resigned from the company in September after saying it had lost its independence when it came to social activism. The two had tried to ban the sales of their ice cream in illegal Israeli settlements in 2022, a move blocked by parent company Unilever.