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Seoul holds 'Power Nap Contest' for sleep-deprived South Koreans

People had to come dressed up like a sleeping beauty or prince, tired or with a full belly.
04 May, 2026

Under hazy spring sunshine on Saturday, hundreds of young Seoulites turned up at a park by the Han River at the invitation of the city government ​to try to do something many overworked South Koreans never get enough of — ‌sleep.

The Seoul Metropolitan Government staged its third annual spring event, dubbed a power nap contest, from 3pm, under a refreshed set of admission requirements for would-be participants: wear outfits befitting either a sleeping beauty ​or prince, come tired, with a full belly.

For a metropolis that famously runs on ​24-hour shopping malls, competitive hustle and iced Americanos, the underlying exhaustion on the ⁠lawn was palpable.

“Between exam prep and part-time jobs, I survive on three or four ​hours of sleep a night, patching it up with desk naps during the day,” said Park ​Jun-seok, who showed up draped in the silken, crimson robes of a Joseon Dynasty monarch.

“I’m here to show off my napping skills, and to demonstrate exactly how a king sleeps,” said Park, a 20-year-old university student.

Nearby, Yoo ​Mi-yeon, 24, an English teacher from Ilsan north of Seoul, stood out in a plush, oversized ​koala-themed onesie. “I’ve always suffered from insomnia, I struggle to fall asleep, and wake up easily,” she said. “Koalas are ‌famous ⁠for their deep slumber. I came dressed as one hoping to borrow a little of their magic.”

Now in its third consecutive year, the sleep competition underscores a chronic issue for South Koreans. Data show South Korea is one of the most overworked and sleep-deprived nations among Organisation for Economic ​Co-operation and Development members, ​and, as a consequence, ⁠people have some of the fewest sleep hours.

As the clock struck three and eye masks descended across the park, officials went around to ​measure participants’ heart rate to make sure they had a stable reading - ​an indicator ⁠of deep, peaceful sleep.

The winner of the contest was a man in his 80s.

Hwang Du-seong, a 37-year-old office worker, was a runner-up. “I was completely drained, having done night shifts often on top of ⁠going ​to work everyday plus I also drive a lot ​for work. So when I saw the contest I was determined to sleep to fully recharge amid river breeze, and ​I’m very happy to be placed second place, luckily.”

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