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Going loco for local: Block Prints by Afifa offer tote-ally chic bags for daily use

Going loco for local: Block Prints by Afifa offer tote-ally chic bags for daily use

Super cute, super unique and locally made — what else could you possibly need?
18 Oct, 2024

Is there any bag more convenient than the tote bag? It’s the perfect vessel — you throw in everything you need and voilà, you’re ready to go!

The popularity of tote bags, however, has led to a very saturated market. Everywhere you turn, a brand is doing their version of the tote, usually with their logo stamped across the front. Ultimately, that leaves no space for uniqueness — you, your mom, your best friend and your phuppo’s daughter’s cousin will all have similar bags (looking at you Khaadi).

Enter Block Prints by Afifa. This brand is not only changing the tote game but also the block printing realm. “Proudly made in Pakistan,” as per their Instagram, Afifa’s has a wide range, including stitched and unstitched clothes, scarfs, and of course tote bags. And here’s the thing, their products are genuinely block printed, and not screen printed like most mass-produced items.

Block Prints by Afifa sent us the most gorgeous red tote and black scarf and as soon as I saw them, I knew I had to have them — which is why I agreed to the review for them, anything for another tote bag. However, their tote bag is unlike any other I own.

The bag is made of sturdy canvas material in a beautiful shade of maroon. It is completed with stunning white block printing. Lucky for me, and you if you choose to shop from them, the brand was not at all stingy with their printing — three thick borders surround the bag and a large paisley painted light in the centre. Think ethnically chic and trendy.

It’s perfect for an outing with friends, or trips to your local market. The bag held my 13-inch laptop comfortably, along with my wallet, a book and some other knickknacks. They used thick, woven straps that seem very durable and did not budge despite all the added weight.

The best part? The endless compliments! All my friends and colleagues wanted to know where the bag was from and how much it cost. FYI, it costs Rs999, which I think is quite reasonable given its quality.

I kept the bag folded in my closet — it takes up very little space, which is super convenient — and the block print did not budge at all. There were no creases or cracks in the paint which is a testament to the excellent products they’re using. Moreover, the printing itself was seamless with virtually no smudging in sight. A bag that keeps on giving, if you ask me

Afifa’s also sent us a beautiful black scarf, complete with red painted borders and striking white block printing — a great addition to any outfit. The scarves on their website range from Rs1,300 to Rs1,600.

I would give the tote bag from Block Prints by Afifa a 4/5 stars, with one star docked because I would like it even more if it was in a bigger size and could be used in place of a work bag.

Rating: ★ ★ ★ ★ ☆

This article is part of an ongoing series on supporting local products. All the products are independently evaluated and reviewed by a member of the Images team and reflect their personal opinions. If you’re a local business and would like to be featured, reach out to us at imagesdawndotcom@gmail.com.

Going Loco For Local

Comments

M. Emad Oct 18, 2024 04:56pm
Bengal Motifs on the tote-ally chic bags.
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Dr. Salaria, Aamir Ahmad Oct 18, 2024 06:22pm
Great move and excellent news.
Recommend
Taj Ahmad Oct 18, 2024 06:36pm
Simply beautiful looking, more and more ladies will buy it, let’s support local businesses in Pakistan.
Recommend
NYS Oct 18, 2024 06:38pm
Tote bag along intricate block printing ,spacious space, all is fine the pet-peeve you can't hold it officially
Recommend
Ishrat Hyatt Oct 18, 2024 07:10pm
Great idea reviewing local businesses - I am all for buying locally made products!
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Ehsan Oct 18, 2024 07:21pm
Keep it up Dawn, great initiative. Hope one can purchase these online from outside Pakistan as well
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