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Grammy-winning hip hop artist Kendrick Lamar will perform at the 2025 Super Bowl LIX Halftime show, Apple Music and label Roc Nation announced on Sunday.

Super Bowl LIX is scheduled to be played on February 9, 2025, at the Caesars Superdome in New Orleans and will air on Fox.

The 37-year-old Lamar from Compton, the heart of the Los Angeles rap scene, has 17 Grammy wins and performed during the Super Bowl halftime show in 2022 along with Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige.

“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar said in a news release.

The gig comes amid a big year for Lamar, who remained in the news for his high-profile feud with Drake, dropping songs like ‘Not Like Us’, which broke streaming records.

Lamar’s appearance follows Grammy-winning artist Usher’s, who performed during last season’s Super Bowl halftime show — one of the most coveted slots in the US music calendar.

In 2023, Rihanna, performed in the same slot while pregnant, and in 2022, the all-star tag team of Dr. Dre, Kendrick Lamar, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent stole the show.

Lamar has achieved massive success since his debut album Good Kid, m.A.A.d City, released in 2012. He became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN.