Dawn Images

Amongst Pakistani celebrities, Adnan Siddiqui remains that one name unchallenged by the passing of time. In his latest campaign, the actor was seen walking down the streets of New York city in crisp suits, looking his dashing self and we got definitely intrigued to know what he is up to.

The seasoned model turned actor recently collaborated with one of Pakistan's most promising menswear brands, Diners, for its winter formal collection.

Appropriately put by Mr. Ahmed Ali, GM Marketing at Diners, “Success is not a destination, it’s a mindset, it’s the way you choose to live”.

The brand has launched a range of formal, workwear for men comprising blazers, two-piece and three-piece suits. The luxurious, premium quality fabric and the impeccable tailoring make this collection one to look out for this season.

Here's what we have to say about the DVC:

It is best to let pjs and sweatpants stick with WFH times

In the past year and a half, we had become a bit too comfortable in our pyjamas, all thanks to pandemic-induced remote work policies. Whether it was a work meeting or a grocery haul at the neighbourhood supermarket, the pyjamas served us well throughout the lockdown.

But Diners is nudging us all to step out and dress better this winter to feel good about returning to dressing up and heading out as we like.

With the lockdown now lifted work and life are back in action and Diners is ensuring we are prepped to make a lasting impression with impeccably tailored two and three-piece suits.

The campaign is aimed at helping men feel confident

We are not completely sure whether it is the Adnan Siddiqui factor, the breathtaking cityscape of NYC or the aesthetic cinematography, but this DVC is truly confidence personified.

Know a man who doesn't like to dress to impress? Diners is telling everyone that dressing smartly this winter can give the right boost to your confidence.

Nobody but Adnan Siddiqui can look that effortlessly chic

Perfect suits, great stitching techniques and just the right fits. Of course, when it comes to smart, formal wear there is nobody who'd endorse those gorgeous outifts better than Adnan Siddiqui!

They say the 'Meray Pass Tum Ho' star has been in the industry since the late 1980s, and we say he's one of the very few actors who've always adapted well to the changing times and fashion trends.

The stunning cityscape of New York is refreshing to see in local advertising

From the very start, the DVC captures our attention with a magnificent shot of the NYC skyline.

From the browns of timeless buildings to the neons of Times Square, we also absolutely love how the city is used to contrast Siddique's outfits.

Watch the DVC here:

To shop from Diners, visit their website.

This content is produced in paid partnership with Diners and is not associated with or necessarily reflective of the views of Images or Dawn.com