Bollywood star Sonam Kapoor's husband finds inspiration in the streets of Lahore for fashion brand Bhaane

Published 12 Oct, 2021 11:58am

Images Staff

Anand Ahuja's brand photographed its latest collection in the streets of Allama Iqbal Town and we're quite intrigued.

Bollywood actor Sonam Kapoor's husband recently indulged in a cross-border fashion collaboration through his clothing brand Bhaane, which sought inspiration for its latest collection on the streets of Lahore, or Allama Iqbal Town to be more precise.

Anand Ahuja is the founder of clothing brand Bhaane which creates "contemporary, wearable clothing for men and women that celebrates simplicity and the spirit of individuality". The brand's stores are located in Mumbai, New Delhi and Bangalore. Bhaane's social media recently posted a photo-shoot campaign for its latest collection that featured Pakistani models wearing Bhaane clothing on the quiet streets of Allama Iqbal Town.

"Bhaane found its home in Allama Iqbal town, Lahore as we found sun motifs drawn across the designs of gated homes across the colony," an Instagram caption read. "We wonder who the designers of this developing city were, what hope they found in a rising Sun, and where such carvings faded off to. Abeera and Mushahid are out at the dawn of light, looking for the Rising Sun, falling on its symbol wherever they run."

The campaign chased down various 'rising Sun' motifs around the neighbourhood, photographing models in front of them.

Bhaane isn't the first Indian fashion brand that's ventured into Pakistan for a campaign photo-shoot that features our local models. Designer Abhinav Mishra did a bridal photo-shoot which came out in June.

Many have celebrated Bhaane's latest campaign as a progressive step towards exchanging cross-border fashion love and dig the campaign's meaningful use of the 'rising Sun' motif found around Allama Iqbal Town. However, not everyone is over the moon. Some rightfully argued that women who actually live in the area can't dress the way the models are.

It's hard to hate the creative thought behind the campaign though.

What do you think about the campaign?