Garena Free Fire's latest ads have got us hooked to the mobile game. Here's how

Updated 13 May, 2021 01:12am

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The platform launched a DVC with two TVCs to celebrate friendship, Pakistani humour and the exciting mobile game.

The platform launched a DVC with two TVCs to celebrate friendship, Pakistani humour and the exciting mobile game.
The platform launched a DVC with two TVCs to celebrate friendship, Pakistani humour and the exciting mobile game.

Garena Free Fire has stepped up its game this month with an interesting lineup of ads that consists of two short TVCs and a DVC.

Part of the mobile game's ongoing Dosti Yaari campaign, the series is a visual treat lined with useful information about the mobile game and a dash of humour to keep viewers hooked.

Here's us dissecting the campaign for you:

The DVC shares everything you need to know about Free Fire

Intrigued by the game but don't know much about it?

This explainer would tell you everything you need to know about the mobile game, and might even turn you into a fan till the end.

From the use of simple language to an easy breakdown of what Free Fire is about and how it can help you win exciting prizes, the ad delivers on all fronts of effectiveness.

Pssst, you can download the game here.

The first TVC features Ali Gul Pir and his trademark humour

The TVC features stand up comedian Ali Gul Pir so it's bound to leave one smiling. His comical look and diverse expression range really add to the mix as he plays the character of a typical, desi dad complaining about his son not having enough friends.

He's soon proved wrong when tons of kids gather in his lounge to spend time playing Free Fire with his son.

The story ends on a lighthearted note as we see the kid's parents and his troop of friends breaking their fast together with daddy Pir requesting to be added to their Free Fire group.

The gist? It's raining friends and prizes on Free Fire this Ramazan.

Watch full ad here:

The second TVC utilises humour to show us how intense and gripping the game can get

The second ad opens with a busy chai wala pouring steaming hot tea for his customers, but soon losing control when the place swarms with gamers and chai orders get out of hands.

We think it aptly portrays our love for the national beverage and how it can prove to be a deadly combo for a Garena Free Fire game sesh with friends.

Watch the full TVC here:


This content is produced in paid partnership with Free Fire Pakistan and is not associated with or reflective of the views of Images or DAWN.com.

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