Dawn Images

To honour Pakistan's heroes and their selfless contributions to our lives, J. has launched three brand new fragrances.

Frontline, Sherdil and Marine aim to pay homage to the legacy of courage that remains alive in the pages of Pakistan's rich history like an unforgettable scent.

Speaking about the launch, Group Brand Manager at J., Ahmed Ali says, "It's about time we pay homage to the heroes who keep us safe. Pakistan's heroes are one of the most formidable on the planet, and their glory deserves to be showcased and paid tribute to.”

What's new?

Crafted exclusively for men, these fragrances carry distinct notes of mandarin, marine accord, cedarwood, guaiac wood and moss.

Throughout its journey, J. has relighted our love for the homeland and celebrated the heroes who safeguard our borders with their strength and sacrifice.

Check out the brand's message for Pakistan's heroes here:

J. was established in 2002 as a traditional fashion brand in Pakistan and has expanded across the world with 20+ international outlets across US, UK, Australia, Canada, New Zealand, South Africa, Saudi Arabia, UAE, and Qatar, while having a network of 100+ outlets across Pakistan.

For more info on this range, head over to their official website.

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