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NESCAFÉ Basement revamped Surtaal Academy and discovered 8 year old Hadiya Hashmi. Here's how

NESCAFÉ Basement revamped Surtaal Academy and discovered 8 year old Hadiya Hashmi. Here's how

The young student has already built her own fan base online and is all set to take the music industry by storm.
08 Feb, 2019

NESCAFÉ Basement auditioned talent across Pakistan for season 5, and it looks like they've taken up a responsibility fairly alien to such platforms in the country.

The team came across several academies around Pakistan that have fallen into disrepair, and made a stop at Surtaal Music Academy to find and hone fresh talent.

Why revamp Zia-ul Haq academy?

Recognising the need of helping out local, budding music schools, NESCAFÉ Basement set out to revamp the place so it is able to take more students under its fold.

Here's a detailed look at how NESCAFÉ Basement breathed new life into the little music academy:

Leading NESCAFÉ Basement, renowned singer/musician Zulfiqar Jabbar Khan (better known as Zulfi), commented on why the team felt the need of such an initiative and said, "We came to this place for auditions and felt that such (music) schools in Pakistan need to be supported and encouraged. The world will one day recognise Pakistan's efforts towards creating good music."

Renowned singer/musician Zulfiqar Jabbar Khan
Renowned singer/musician Zulfiqar Jabbar Khan

Speaking about why the platform felt the need for such an investment, Marketing Manager NESCAFÉ Basement, Fizza Ijaz, said, "We were mesmerised to see talent like 8 year old Hadiya and 7 years old Fizza in this school. Our aim is to get involved in such ventures every year and recruit more talent for the upcoming seasons."

Marketing Manager NESCAFÉ Basement, Fizza Ijaz
Marketing Manager NESCAFÉ Basement, Fizza Ijaz

Commenting on the new look of his little academy, Zia-ul Haq said, "I'm happier than the kids to see all this happening. When I first saw the revamped space, I could not believe this was the same academy. It was a dream to see it get renovated this well. A total of 9 students have been selected by NESCAFÉ Basement from my academy, and I'm thrilled to see them do all this with such perfection."

Owner and music instructor of Zia-ul Haq Academy
Owner and music instructor of Zia-ul Haq Academy

8 year old student debuted in episode 1 with song Bol Hu

The Basement team not only renovated the music school for these talented kids but also passionately recruited 9 students out of the school for the latest season of the show.

For episode 1 of season 5, the Basement team picked Hadiya Hashmi to become part of a soulful melody by Soch The Band.

Here's a peek into her power-packed performance:

Since the airing of the show, the internet has been actively acknowledging Hadiya's unique voice and singing talent.

Here's what people have been saying:

Watch Hadiya's full act here:

Being a platform with a purpose, NESCAFÉ Basement intends to fuel such causes in the future as well.

For more details, head over to the brand's official facebook page.


This content is produced in paid partnership with NESCAFÉ Basement and is not associated with or necessarily reflective of the views of Images and Dawn.com.

Comments

Abdulmalick Ismail Feb 08, 2019 04:54pm
This child rocks
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Zora Feb 08, 2019 06:32pm
Bravo!
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ga Feb 08, 2019 10:50pm
She is a national treasure! Nescafe basement has been so underated but not anymore. I truly feel that Hadiya powered it to stardom. 2million views in 5 days where previous brilliant seasons went unnoticed.
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ga Feb 08, 2019 10:52pm
I heard Hadiya and was getting goodebumps which never happens to me. Then I saw reactions from India and Australia and they had goosebumps too. What magic!
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Suhail Zubaid Feb 09, 2019 01:32am
I always admired Nescafe Basement. Originality of talent, creativity, and quality are its hallmark.
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AAhmed Feb 09, 2019 04:02am
She is amazing and deserve to be appreciated, but why media is portraying her age as 8 years, In her message she is saying I am in fifth grade which makes her age as 10-11 year not 8. She is still doing amazing job for an 11 year old, can somebody explain how she got in fifth grade at age of 8 ? In Pakistan age of admission to first grade is 6, some children get in at 5, which means to get to fifth grade one study five more years, which 10 or 11.
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Ishtiaq Malik Feb 09, 2019 04:27am
Excellent great find wish her best for future
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shahram Feb 09, 2019 07:28am
Good one, best from Nescafe after Talash cover.
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Zak Feb 09, 2019 07:50am
The fact that multi national companies are moving however slowly to recognize and encourage local Pakistani talent is very very gratifying!!!!! Kudos to the sponsors and Zia Ustaad for running such a magnificent schoool !!! We need much much more of such teachers and sponsors to pull up our latent mudicsl talents. The various governments both provincial and federal. .... should also actively support activity in the arts of Pakistan!!! Pakistan Zindabad !!!!!!
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Syedain Feb 09, 2019 11:32am
Out of the world
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Sam Feb 09, 2019 01:18pm
Mesmerizing! Abida Parveen in the making
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WAIZ Feb 09, 2019 01:28pm
No doubt HH at her best but the effort taken to fulfill this production is tremendous - Congratulate to the whole team - keep it up NESCAFE B
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RK Feb 09, 2019 02:10pm
Kudos.... little superstar Hadya.
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haseb haider Feb 09, 2019 03:02pm
After Hadiya's sensational last week episode, who cares for Coke Studio, now .
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