Teefa in Trouble has racked up earnings of Rs14.26 crores in its first week of running, confirms the film's distributor Nadeem Mandviwalla. Rs9.86 crores were earned domestically and Rs4.4 crores internationally.
This is the "[highest] and unprecedented figure for Pakistani films on a non holiday week", according to Mandviwala who attributes the film's box office success to excellent marketing.
"In my opinion, Teefa is the best promoted film of the last 10 years. With a great teaser followed by a very exciting trailer and then followed by beautiful songs. The digital campaign of the film has been excellent. Proper time was given to all the promotional material to create the excitement in the public."
He added, "We can't ignore the fact in this that it was Ali Zafar's first production in Pakistan and generally everyone was waiting to see its outcome."
Mandviwala doesn't believe that protests against the film or its main star affected its earnings in any way, but it's had other challenges.
"The biggest challenge was to open the film in the most troubled week of the year, i.e., the election week," says Mandviwala.
In its upcoming second week, Teefa will clash with Mission Impossible: Fallout and Sanjay Dutt-starrer Saheb Biwi Aur Gangster 3, but he isn't worried.
"[The new releases] is only going to complement the already successful film rather than compromise its business. They will give an added reason for people to come to the cinemas as they have greater choice of films to see. That can't become a deterrent [to Teefa]. It can only complement it."