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This jalebi joint in Jhelum is a must-visit for all sweet lovers

This jalebi joint in Jhelum is a must-visit for all sweet lovers

If you think jalebi is jalebi, try Butt’s jalebi and you won’t ask for any other
Updated 02 Nov, 2017

Motorcyclists pause at the hut with the wattle roofing. Even cars make the hundred-metre detour from the Grand Trunk Road (N-5) at the sign that says ‘Domeli Mor’, where the road for Domeli branches off to the south-east. It is said that no gala at Jhelum, Dina and Sohawa — the three nearby urban centres — is gastronomically complete sans the jalebis of Shabir Butt.

It was about the time of his birth in 1964 that Shabir Butt’s father moved his jalebi business from Taraki, about eight kilometres to the north.

Taraki, incidentally, is where the railway line forcing its way through the Nili (or Sohawa) Hills makes one dramatic loop along the contours to attain the height of the Potohar Plateau. Friends who know tell me that the Chinese, being what they are, will straighten out this scenic hitch to cut the distance between Jhelum and Rawalpindi by a few kilometres.

If they do it, I say we should maintain the old Taraki railway station and the looping track as an attraction for railway buffs. But then security of the nearby army ordnance depot will of course be compromised. But, one day in the future, when grasses grow tall between the abandoned sleepers and among them dandelions and hawkbits bloom in season, and when the acacia trees along the track have encroached upon it, I will walk the trail to recall the heroism of railway surveyors who came here with their theodolites and plane tables back in the 1870s.

Shabir Butt chats as his chef fries fresh jalebi in a wok. Photo by author
Shabir Butt chats as his chef fries fresh jalebi in a wok. Photo by author

Before work began on the nearby Mangla Dam, says Shabir, the present road did not exist and the way for travellers to reach Domeli was via Taraki.

Back then, his father had his jalebi business near Taraki village. When dam construction began at Mangla, a quarry for the earth filling of the dam was established somewhere southward of Domeli. That meant considerable dump truck and excavator traffic passing on what was then a newly-constructed shingle road.

According to our man, as Domeli-bound travellers began to use this new dirt road, the Taraki-Domeli track fell into disuse. That was when the senior Butt saw that opportunity had flown elsewhere. From Taraki he moved his business to the spot it now occupies.

Business was hot as his father’s stall was the only one, says Shabir. Dumpster crews routinely paused at his father’s establishment and by and by a tea stall opened next to the jalebi joint. Time passed and the road was metalled to permit ordinary traffic between the Grand Trunk Road and Domeli and jalebi selling got even better.

Shabir joined his father after doing his matriculation in 1982. And that was just time enough to learn the secrets of the good jalebi for the senior man passed away four years later. But jalebis are jalebis, I observed, and when you’ve tasted one you’ve tasted them all. Also the spot where his father was once the only one, there was now a very bazaar of jalebi-makers. It was not possible for customers to want only his product among all the choice.

That was not the case, said Shabir with a twinkle in his eye as he invited me to sample a squiggle of the confectionary from the large sieve where a freshly made batch was dripping oil into the vat below.

It was crisp; crisper than jalebis I had had elsewhere. That was the secret, smiled Shabir. Pack a batch of ordinary jalebis in a paper or plastic bag and within minutes they are limp and soggy. But his jalebis keep their crunchiness a tad longer, said the man. Like everyone else he used white flour, permitted — he emphasised it was only permitted — food colour and zero chemicals. Shabir was clearly current on modern sensibilities about matters of food. But he was not divulging the secret ingredient for the crispy produce.

I asked about the several other jalebi joints cheek by jowl with Shabir’s. By his claim, their numbers grew over the years until there were some six or seven of them, yet his business had not declined at all because none of them had perfected the recipe for the crisp jalebi. Old customers, the elderly who have been around since the time of his father, knew his product and came straight to him. Newcomers sometimes came with a reference and asked for him. If not, they purchased from any one of the other places and they never knew the real thing, said Shabir.

Despite devilish temptation, I did not tell him that ‘Butt jalebi’ that his customers asked for was a rather unappetising phrase. Jokingly I asked him if he used the ‘desi’ ghee that illegal factories in Lahore produced from the bones and fat of dead animals — donkeys, horses and even dogs among them. He touched his ears with both hands, ‘Tauba, tauba!’ (God forbid) he intoned gravely. As clarification he wordlessly pointed to a tin of vegetable oil sitting next to the hearth where the skillet sizzled.

As we were leaving, my friend purchased a kilogramme of jalebis for his father. Back in his home at Jhelum, we had our after lunch tea with him. Shabir Butt was spot on: the jalebis were still crisp. And, I must admit, my friend’s father could only have a wee portion of the confectionary!

The writer is fellow of the Royal Geographical Society. He tweets @odysseuslahori

Published in Dawn, EOS, October 29th, 2017

Comments

Imtiaz Taj Oct 29, 2017 10:45am
far better it would have been if the guy who makes this is shown for public sight..
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Abdul basit Oct 29, 2017 11:27am
Such a wonderful article on something i love yes and that is eating and if its described this nicely i am surely some day going to try it.
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mady Oct 29, 2017 11:53am
Sight of Jalebi always brings sparkles in eyes. Jalebi is hard to resist anywhere.
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Jalil MALIK Oct 29, 2017 12:20pm
Good way of advertising product
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EMAD Oct 29, 2017 12:20pm
Bangladeshi Jalebees are bigger then Pakistani Jalebees .
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Soldier Oct 29, 2017 02:33pm
@EMAD Seems you did not try Gerato Jalebi of Rawalpindi.
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Dr. Salaria, Aamir Ahmad Oct 29, 2017 03:03pm
Jalebi zindabaad, by far the best snack and the top most desert in the whole world.
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Abhay Oct 29, 2017 03:12pm
Pakistan is full of taste and color. Thinking of paying a visit soon. This jalebi I cannot miss.
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Raja farhat Abbas Oct 29, 2017 03:18pm
I was born in Jhelum city MM3, just off court road,and i have tasted this jalebi many times.
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Amer RAO Oct 29, 2017 04:15pm
Wow, now i must have to visit Pakistan.
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An observer Oct 29, 2017 07:47pm
In Toronto, Canada, Pak Sweet Jalebi is the best. Try it. Pak Sweet has two branches , on on Dundas street near HWY 10 and the other on Terry Fox way off Eglinton Ave.
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ahamed Oct 29, 2017 08:20pm
Well written. These jalebi seems export quality and Shabir should be encouraged to first start in larger cities and town but he will need help to grow his business. But Shabir, if you are content, more money is not worth it . Keep it in the family. Good luck.
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safana Oct 29, 2017 08:30pm
Could have been better if shown more pictures
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Tariq, Lahore Oct 30, 2017 04:08pm
I must say I am partial to the odd squiggle of good jalabi now n again! I am likely to take that 100 yard detour when I may be in that part of the country.
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